Interviews from the world of music!

Written By: Michael D. McClellan |

West Virginia’s sweetheart may have moved to Nashville way back in 1978, but her love of the Mountain State runs deep, her connection to it unbreakable, the memories of it fueling some of her most personal work. Her life leading up to that point was dotted with prescient moments suggesting a wildly successful career ahead, even if stardom seemed like a long shot at the time. Kathy Mattea knew that going in. Musicians crash and burn in Nashville every day. Some cling to their dreams by fronting mediocre honky-tonk bands, holding down day jobs while churning through weepy sets of country-music standards on the weekends. Others become studio musicians, a lucky few earning a living doing what they love, some occasionally going on tour, their careers spent in the shadow of stardom. Rarer still are the ones who break through to become stars themselves. Those that do are as scarce as hen’s teeth. Kathy Mattea knew all of that the day she pulled out of her parent’s driveway in Cross Lanes.

“My mom didn’t want me to go,” Mattea says. “She didn’t see a future in it. She wanted me to stay in school and get my degree.”

Mattea left home with her gut and her guitar and the knowledge that she might never sign with a major label, that she might never hear herself on the radio, that she might never score a hit song. That was the chance she was willing to take. She was never in it for the money, never driven by the fame. She simply had to know. Fast-forward: The back-to-back CMA Female Vocalist of the Year honors, the two Grammys, and four No. 1 hit singles are the byproduct of heeding the call, of treating her guitar like a divining rod and following the vibrations all the way to Music City, U.S.A. Accolades aren’t why she rolled the dice. Stardom and validation are two different things. Kathy Mattea was birthed into this world to perform, and while she instinctively knew her talent was real, she needed Nashville to prove herself right.

Kathy Mattea

“Nashville was my dream. It got to the point where it was now or never. If I didn’t go, then I’d spend the rest of my life wondering, ‘What if?’ I didn’t want to have that rolling around in the back of my mind.”

The West Virginia University dropout didn’t arrive with the luxury of built-in connections to country music’s elite – she hadn’t been discovered at a trade show when she was 11, the way that Barbara Mandrell had been discovered by Chet Adkins, nor was she related to a Nashville superstar, as was the case with Crystal Gale, whose sister was the legendary Loretta Lynn. Mattea simply showed up and took a job as a tour guide at the Country Music Hall of Fame.

“Like everybody else, I had to pay the bills,” she says. “It was all part of the journey.”

Mattea had always been allergic to bullshit, which meant that she’d never bullshit herself. She was ambitious, yes, but she also had common sense. There were no guarantees. She gave herself a year to make something happen. If she failed, then she would beat a path back to Morgantown.

“School was the fallback plan. I was going to pour everything into country music first, because I couldn’t imagine a career doing anything else.”

The West Virginia that Kathy Mattea grew up in was blue collar, pro-union, and heavily reliant on coal. There was an underdog mentality that permeated the state, one that went back generations. It’s a mentality that still exists today. I know because, like Kathy Mattea, I am a West Virginian. Since the 35th state was formed, we’ve largely let outsiders, folks who don’t know Charleston from Charles Town, define us. Their rube jokes and unrelenting focus on the state’s most impoverished and uneducated has somehow trumped its knee-buckling beauty, neighborly people, and singular history.

Kathy Mattea grew up the antithesis of West Virginia’s hillbilly stereotype – middle class, cultured, whip-smart – and yet she’s endured the slights her whole life. There’s a defensiveness that bounds West Virginians together, and Mattea is no exception to the rule. She’s proud of her state. That’s one reason she’s been a longtime supporter of Mountain Stage.

“It’s part of my DNA at this point,” Mattea says with the laugh. “It’s like a second home.”

Conceived by Larry Groce in 1983, Mountain Stage is a two-hour radio show produced by West Virginia Public Broadcasting and distributed worldwide by National Public Radio. In 1989, when R.E.M. was one of the biggest bands on the planet, it only gave three performances to promote its Out of Time LP, and one of those was on Mountain Stage. (Saturday Night Live and MTV Unplugged being the other two.) That’s right. Michael Stipe, Peter Buck & Co. rolled into Charleston and performed on Mountain Stage when it was refusing to play anywhere else.

Kathy Mattea performs live on Mountain Stage.

Mountain Stage is a great advertisement for our state,” Mattea says. “Larry is such an ambassador. I’ve been connected to the show for a long time, and I’m very proud of that relationship.”

Mattea and Mountain Stage go hand-in-hand like coal mining and West Virginia, topics that are never far from her mind. She knows full well the labor strife and economic struggles of her home state, including some of its most infamous moments.

“Who can grow up in the southern part of the state and not know about Matewan?” she asks rhetorically. “What happened there was so sensational that they eventually made a movie about it. The Matewan Chief of Police was a man named Sid Hatfield, whose family was one-half of the Hatfield-McCoy feud. It was a pretty big deal.”

The Matewan Massacre, on May 19, 1920, had all the elements of a high-noon showdown: On one side, the heroes, a pro-union sheriff and mayor; on the other, the dastardly henchmen of the Baldwin-Felts Detective Agency. Within 15 minutes, ten people were dead – seven detectives, two miners and the mayor. Three months later, the conflict in the West Virginia coal town had escalated to the point where martial law was declared and federal troops had to intervene.

The granddaughter of two West Virginia miners, Mattea grew up hearing her family’s own stories; of strikes, of picket lines, of miners being paid in scrip that could only be exchanged in the company stores owned by the employers. Years later, horrified by the 2006 explosion and collapse at the Sago mine that left 12 miners dead, she produced one of her most ambitious albums, the 2008 masterpiece, Coal.

“That album really changed my life in a lot of ways,” Mattea says. “There was so much I didn’t know until I started asking questions. Trust me, I paid attention to the retelling of those family stories that I might not have listened to when I was younger.”

The reception for Coal was resounding, both critically and personally. It garnered Mattea a Grammy nomination for Best Traditional Folk Album.

“I had to get out of the way and let the songs tell the story. Once I did that, everything flowed.”

Kathy Mattea has always been smart.

From a young age, her mind operated on a different level than the other kids in her school. She comprehended words more quickly, and her mathematical problem solving was well ahead of others her age. In fact, she was double-promoted in an effort to keep her engaged. As she got older, Mattea found it harder to find things in common with the other kids. It wasn’t until she discovered music that she felt like she belonged.

“The music kids became my tribe,” Mattea says.

Her guitar became the great equalizer, the thing that stripped away all of the insecurities and bridged the gap between a young Kathy Mattea and everyone else. She also got into local theatre, another place that felt like home. Standing onstage, free from the pressure of having to hold a conversation about something she had no interest in, Mattea could let her guard down and simply be herself.

“It was liberating. I felt at home on a stage. I guess that’s one reason I was so driven to pursue music.”

Mattea enrolled at WVU as a physics, chemistry, and engineering major, but by then music was her world. She joined a bluegrass band, wrote some songs, recorded some demos, and dreamed of making it big in Nashville. When the co-writer in the band decided to make that leap, Mattea followed suit, dropping out of school against her parent’s wishes.

Kathy Mattea

“To them, I was giving up a sure thing,” Mattea says. “I was sacrificing my future to take a shot at something that, in their minds, wasn’t going to work out. There were more than a few conversations over that decision.”

Mattea made the move anyway. Got that job as a tour guide. Cut demos with her writing partner. Eventually, it was that partner, Mickey, who grew disenchanted with the whole Nashville scene and went back to school.

Mattea stuck it out.

“Mickey leaving meant that I was on my own in every way,” she says. “It forced me to commit on a whole other level.”

Mattea started having voice problems, so she quit giving tours and took a desk job with an insurance company. Eventually, a record producer named Bryon Hill discovered her, and Mercury Records signed her to a contract. On March 22, 1984, her self-titled debut album was released. Five years to the day after Mattea rolled into town with a mattress strapped to the top of her car, she released her first record.

“It was a huge deal,” Mattea says. Street Talk eventually reached No. 25 on the Hot Country Songs charts. “It was an unbelievable feeling to turn on the radio and hear my song being played.”

Her second album, From My Heart, was released in 1985. It produced the chart singles It’s Your Reputation Talkin’, He Won’t Give In, and Heart of the Country, which peaked at numbers 34, 22, and 46, respectively.

Kathy Mattea – Photo Courtesy James Minchin

“It was exciting and frustrating at the same time,” Mattea says. “I had a record deal, I was getting air play, but I didn’t have that hit song to get over the hump.”

That was about to change.

Mattea’s third album, 1986’s Walk the Way the Wind Blows, was a critical and commercial breakthrough. Four singles were released from the album, and all for reached the top 10 of the country music charts between 1986 and 1987: Love at the Five and Dime, Walk the Way the Wind Blows, You’re the Power, and Train of Memories. One of the songs – Walk the Way the Wind Blows – earned Mattea her first Grammy nomination, for Best Female Country Vocal Performance.

“The Grammy nomination was flattering, and a great, great honor,” she says. “More than anything, it helped to validate everything about my decision to pursue a music career in the first place. I felt like I belonged.”

On the heels of that Grammy nom came Mattea’s fourth album, Untasted Honey, and with it, her first No. 1 single, Goin’ Gone. The follow-up single, Eighteen Wheels and a Dozen Roses, which is about a truck driver named Charlie who is retiring after thirty years to spend more time with his wife, also climbed to No. 1. Untold Stories and Life as We Knew It were also released from the album, with both reaching the No. 4 position on the country charts. Eighteen Wheels and a Dozen Roses earned Mattea multiple awards, including the 1988 Academy of Country Music Awards’ Single of the Year and Song of the Year.

Kathy Mattea had not only gotten over the hump, she was suddenly a bona fide country music star.

“An overnight success years in the making,” she says with a laugh. “I was suddenly famous, and taking that big ride. You always imagine what that might be like, but then it happens and you’re trying to figure things out on the fly. It was a crazy time.”

Kathy Mattea

Something even more profound happened in Mattea’s life around this time: On February 14, 1988, she married songwriter Jon Vezner. The pair had met when Mattea was living upstairs at Wrensong, Vezner’s publisher at the time. He’d see her in the hallway on occasion. One morning Mattea’s car battery was dead, so Vezner played the role of good Samaritan and jumped her. The two have been together ever since.

In 1989, Mattea released her fifth album, Willow in the Wind. The first two singles, Come from the Heart and Burnin’ Old Memories, also topped the country charts, but it was Vezner’s incredibly personal, deeply poignant Where’ve You Been that earned Mattea her first Grammy Award, this for Best Female Country Performance. Where’ve You Been also took home the 1989 Academy of Country Music Awards’ Song of the Year honors. A red-hot Kathy Mattea also won the first of back-to-back CMA Female Vocalist of the Year awards. A year later, her compilation album, A Collection of Hits, was certified platinum. The brainy, ballsy girl from Cross Lanes had conquered the country music world.

“That period in my life was a whirlwind. Things happen so fast, and everything is so surreal. You know it’s not going to last forever. You try your best to enjoy the ride.”

Her 1991 album, Time Passes By, proved to be Mattea’s most-daring, least-commercial work, a collection of songs that celebrates her many musical influences, from bluegrass of West Virginia to folk music of Scotland, where she traveled to record with heralded Scottish singer/songwriter Dougie MacLean. Coming off the immense success of the previous two years, Mattea easily could have played it safe and stayed within Nashville’s accepted parameters. By cutting Time Passes By, she made a bold statement about refusing to stagnate, and proved she was willing to make the ultimate career gamble – that the same country establishment that embraced her might just as quickly discard her.

“I’m very proud of that album,” Mattea says, reflecting on the critical reception it received. “There was a real honesty about Dougie’s music that inspired me. I didn’t worry about making a commercial album, or trying to duplicate an album that I’d already made.”

Despite the lack of radio-ready songs, Time Passes By became her third gold album. Her next two albums, Lonesome Standard Time (1992), and Walking Away a Winner (1994) were also certified RIAA gold.

“It was a good run. Looking back now, I think I appreciate it more than when I was actually charting and winning awards. Time has a way of changing perspective.”

Kathy Mattea has battled through her share of adversity since that rocket ship ride to the pinnacle of her profession. In June, 1992, Mattea was required to undergo surgery on her vocal cords. She bounced back two years later with her first Christmas album, Good News, which won the Grammy Award for Best Southern, Country or Bluegrass Gospel Album. The joy was short-lived; Mattea frequently found herself at odds with her mother, who seemed inexplicably hellbent on making her life miserable. Little did realize the darkness slowly unfolding.

“My mom, at the height of my career, told me I’d changed, and basically did everything but disown me,” Mattea says. “It wasn’t a public thing. There was so much anger when I would come home to visit. It turns out that it was an early sign of Alzheimer’s. It cut me to my knees, but I just kept going. I was working harder than ever, and I wasn’t taking care of myself. My voice paid the price.”

Mattea’s majestic voice – a rich, husky alto/mezzo-soprano with great depth, range and shading – betrayed her. She continued to make records, but Nashville, much like her voice, had also started to change. As the ‘90s wound down, so did Mattea’s commercial clout.

“There was a time when I wondered what might have been, but I quickly let that go,” she says. “I’ve said that the circumstances of your life are just window dressing. It’s really what you do with them that matters. I think that’s how we really find ourselves.”

Kathy Mattea

Mattea’s albums continued to be critically acclaimed, including 2000’s The Innocent Years, made at a time she was facing the declining health of her father, a supervisor at Monsanto Company. His passing from cancer in 2003 was another blow.

“Life can be cruel,” she says. “I spent a lot of time thinking about what’s important to me, which in turn shaped that album.”

In 2008, Mattea released Coal, followed by 2012’s Calling Me Home, but by then her voice had started to change. Six years would pass before the release of 2018’s Pretty Bird. She was on the verge of 60, and at a crossroads. Still allergic to bullshit, Mattea kept things real with herself.

“I was out on the road playing, and I’d go up for a note that I know how to hit, but it wouldn’t come out. There were some ugly cry days in my living room, because I was so frustrated. I didn’t want to leave music – trust me, I wasn’t ready to leave – but I wasn’t going to do it halfway.”

With the support of her longtime guitarist, Bill Cooley, and the help of a vocal coach, Mattea was slowly able to climb out of the darkness. Tony Bennett even offered advice. On Pretty Bird, Mattea’s new range and maturity is on full display. She sings the Hazel Dickens title song a cappella, with a kind of deep richness only time can provide.

“My voice is different than it was before, but I’ve learned that that’s not necessarily a bad thing,” she says. “Being on the other side feels great.”

Turns out Kathy Mattea had it wrong all along.

Yes, she would still do it all over again, because she would still need to know. And no, she wouldn’t change a thing, not one iota, not with the way her career has played out. She’s an icon now, and a country music legend, all thanks to a whole lotta talent and a little bit of luck. She’s sold a boatload of records. She’s played countless shows. She has money in the bank and fans worldwide, both blessings in their own way, but those are simply the byproducts of her ambition. She was never in it for the fortune, never in it for the fame. That was true back then. It’s still true today. Sure, Kathy Mattea became a star, but she could’ve lived with her own crash-and-burn, the way it has for so many others who’ve rolled into Nashville with a guitar stashed in the trunk of a car and a mattress strapped to the roof. Had Kathy Mattea failed, so what? She would have gone back to school. She might have become an engineer, or a chemist, or a theoretical physicist, even. Maybe even gotten a job at Monsanto, following in her father’s footsteps. That would have been fine, too. A roll of the dice, this thing called life. Bottom line, she had to try. She needed to know.

How, exactly, did Kathy Mattea get it wrong?

Knowing is one thing. Realization is another. Prescient moments and gut instinct led her to Nashville, but the real joy is always in the journey, not the destination. It’s about the Bill Cooleys, the Larry Groces, the Tim O’Briens. It’s about failing and trying again, falling and getting back up. Kathy Mattea knows this now. The 19-year-old using her guitar as a divining rod? There was still so much in her life yet to unfurl. You have to experience life to fully appreciate the trick of time, to understand that you’re not going to live forever, and that life – whether you’re a country music superstar or a chemistry teacher at George Washington High School – is all about the little moments along the way, and the memories you make. There has been plenty of laughter in Kathy Mattea’s life, some tears and sadness, too.

She climbed the mountain because she needed to know.

She loves the mountains because they’re who she is.

For Kathy Mattea, West Virginia will always be home.

The year 2020 has been like no other. Take me back to the beginning of the COVID pandemic.

We live in uncertain times because of COVID, but the initial outbreak was surreal. In March and April, the numbers were still going up. Tennessee was trying to reopen, but most of the densely populated counties were still closed. It was very hard on everyone, and still is, like it has been everywhere. One of my dear friends runs the mall near where I live, and she had to work at the mall the next county over because she couldn’t open. Nashville comprises both the city and the county because they’re the same jurisdiction, and the mayor was on the television providing daily updates and reminding everyone to hunker down.


The pandemic has hit the economy hard, the arts especially so.

I don’t think it’s going to be ‘normal’ here in Nashville for a long time. We’re slowly getting back to performing again, with a few dates in Nashville in front a very small number of people, socially distanced, and we’ve booked dates in 2021 that we hope we can keep. We’ll see. When everything shut down in March, all of my guys would check in with each other. As the weather got warmer, we were able to sit outside, socially distanced, and have some rehearsals and jams sessions. We did do one “concert” early on, in an old house that a friend had converted into a business. It had been completely sterilized, and nobody had been in there for weeks. The four of us got together, six feet apart, and did a Facebook Live concert. That felt great.

Kathy Mattea

What else have you been into since the outbreak of COVID-19?

Interestingly, we moved a few days before this all started, after 30 years in our old house. So, there hasn’t been a lack of stuff to do. The house we moved from was an older, historic house located just outside of the historic overlay, so the gentrification of that neighborhood was heartbreaking, and part of why we moved. It was quite a journey – lots of moving and cleaning and talking to the neighbors and saying goodbye. It was a rollercoaster but thankfully we’ve gotten settled into our new home.


Coal mining is such an indelible part of West Virginia. What was your story with coal?

A lot of the mines had shut down and the chemical industry had moved into the Kanawha Valley by the time my dad got out of the mines, but coal was still a big part of our family’s history. My dad grew up in Smithers, and his dad mined at Cannelton Coal. My mom grew up in Bancroft in Putnam County, and her dad mined at Plymouth Hollow. So, both of them grew up in little coal mining towns. Their fathers both had their own houses, which was a source of great pride. I heard all of their stories growing up, my mom and my dad telling me what it was like. I will forever remember the little vignettes that they told me.


You grew up in Cross Lanes, West Virginia.

We had a great neighborhood. Everybody knew everybody, and there were kids everywhere. There was a subdivision up the hill behind us, and our house was halfway between the grade school and this subdivision, so everybody would walk through our yard on the way home from school. It got to the point that my dad and the guy behind us got together and built some steps up the side of the hill, so the kids could get home a little easier. There were so many good times. We had a garden in the backyard. We would play kickball in the evenings, and we would go out after school and run around the neighborhood playing games – cops and robbers during the day, and flashlight tag at night. It was small town America. We had a big family, and we would all get together and have cookouts in the summertime. It was a great way to grow up.

Kathy Mattea

What are some of your earliest childhood memories?

I was the surprise kid who came along nine years after the youngest of my two brothers, which meant that I wasn’t supposed to be around, so I changed all the plans for everybody [laughs]. When I was born it became very clear, very quick, that I was real smart. I learned the alphabet not in order, but as I saw the letters in front of me. In fact, the big family joke is that my first word was “Westinghouse” because I would sit in the high chair in our kitchen, where we had a Westinghouse stove, and I’d point and ask what the letters were. I just had this insatiable desire to know. To keep me out of their hair while they were doing homework, my brothers would give me problems to solve and words to study. By the time I got into first grade, I could read and I could do math. The teachers discovered this pretty quickly. After a month in the first grade, they did all this testing and decided to move me to second grade. Actually, I was the last person to be double-promoted in Kanawha County.


Could you sense that you were academically ahead of other kids your age?

I had this fire, really, from the time I was born, to just engage with the world. I was also kind of a misfit in school, because my brain was much quicker than all of the other kids the same age. Emotionally, I was probably a little bit behind for my age. The teachers loved me, but I could not fit in with the other kids. I couldn’t figure it out socially. It was like they all knew some secret code, or had the password, or knew the cool phrase required to be accepted, but I’d somehow been left out when that information was shared. I just couldn’t connect with the other kids.


Did you ever find your clique?

I went away to Girl Scout camp in Greenbrier County during the summer between fifth-and-sixth grade, and I discovered that if you had a guitar, then everybody gathered around and wanted to sing. You didn’t have to say anything, you didn’t have to know how to be cool, and you didn’t have to worry about fitting in. People just came to you. I became a person possessed. My parents got me a guitar that summer for my birthday – actually, they rented me a guitar from a music store because they weren’t convinced that I’d stick with it – and I started taking lessons. Once they saw how obsessed I was, they got me one for Christmas. Music was all that I cared about after that. I wound up joining the choir, as well as the junior high and high school bands. The music kids became my tribe.


Were you drawn to any other creative pursuits in high school?

I remember the year when all of the peeps in my class were turning 16, and everyone was rushing to get their driver’s licenses so that they could all get summer jobs. My mom was like, “Kathy’s going to be the only one in her circle of friends that doesn’t do this.” And while she never said it, I’m sure that she thought, “I’m going to have to be home with her all summer, so I’ve got to find something for her to do.” Somewhere around that time she saw an audition for a summer show at George Washington High School, and it was being put on by the guys who were very involved with the Charleston Light Opera Guild. I went and auditioned, and dang if I didn’t make it. It was a 10-person cast, and we did Godspell that summer. I became a theatre rat.

Kathy Mattea

Please tell me about your first-ever solo performance, for a local TV show in the 10th grade. You sang a version of John Denver’s Gospel Changes.

I had these friends in high school who were a couple of years ahead of me – John Thompson and Jim Snyder, who I still keep in touch with – and they had been playing music together for years. They were involved in this little variety show on cable television. This was back when cable TV was in its fledgling stage. It was almost what you might consider to be community access television now. Anyway, they were looking for content to perform and they asked me to appear. The idea was to play and sing, and so I went to this tiny studio and did it live on the air that afternoon. I’d be surprised if 20 people saw it, but when I got back to my house in Cross Lanes the phone rang. There was a woman on the other end. She wouldn’t tell me her name, but she said that she saw me and thought that I was really, really good. She explained that she had gone into the music business a long time ago, but that it had chewed her up and spit her out. She told me that I had something special. I was on the phone with her for about 45 minutes, and when I hung up, my mother and I just looked at each other and our jaws hit the floor. That kind of feedback became a theme: By the time I’d decided to quit college and move to Nashville, several things like that had happened to me, so I finally thought to myself, “Okay, you’ve got something that people are connecting with.” That’s when I made the decision to make the move.


You went to college at West Virginia University. Did you have a music career on your mind when you got there?

By the time I’d gotten into college, I had been playing guitar anywhere that I could. There was a folk group in my church and I did that. There was all of the community theater stuff, and I did that. There were the school plays and musicals at Nitro High School, and I did all of that stuff. Then I go to college and find these guys who were as eaten up about music as I was, and I started hanging out with them.  We started writing songs and jamming. That’s when I realized that I could do the math and science with no problem – I was a physics and chemistry major – but I felt different when I did music. And I was just young enough that I thought, “What would happen if I built my life around music? What if I went that route, instead of doing this thing that I’m good at but don’t care about?” That’s what launched me. And then, when I had the chance to go to Nashville, I thought to myself, “I don’t care if you make it or not, I just want to know that you tried.” That way I could have that monkey off my back, and I wouldn’t have to spend the rest of my life wondering what might have been.

Dan Seals, left, and Kathy Mattea present the Vocal Group of the Year award during the 21st annual CMA Awards show at the Grand Ole Opry House on Oct. 12, 1987.
P. Casey Daley / The Tennessean

What was college life like for Kathy Mattea?

We put together a band while I was at WVU. It was a mix of folk and bluegrass. We wrote some songs. We made some demos and sent them off to the record companies, ceremoniously dropping them into the mailbox on High Street in Morgantown. We received so many rejection letters, most of them impersonal, but we did get a couple that had handwritten notes on the bottom. The feedback was very encouraging. I thought, “Wow. I don’t know if we’re good enough, but someone thinks something. We’ve got somebody’s attention.”

Then came the end of my sophomore year. Mickey, my main co-writer in the group, was graduating. Like me, he was really serious about music, and he decided that he was going to move to Nashville. He went down there during spring break, so I went with him and helped him scope the place out. He moved after the summer. I got a little job selling cheese at the Hickory Farms in the Mountaineer Mall.


I just can’t picture Kathy Mattea, two-time Grammy Award winner, selling cheese at a mall.

It was the mid-1970s, and people just weren’t paying top dollar for designer cheese [laughs]. The manager was very into it, and was trying to make that store best store in the region – the most sales, that sort of thing – so there was a lot of pressure. Try as I could, I just could not make cheese the center point of my life. So, the manager called and asked me to come in. I thought she was going to give me another pep talk about selling cheese. Well, I walked in and she fired me. She said, “We don’t think you are Hickory Farms material.”

I went back to the house where I lived and I got really depressed. Part of me was fine with being fired because I didn’t care about the job, but I had never, ever had anybody say that they didn’t want me or that I didn’t measure up. My roommates would go to work every day and I would just sit around the house and feel sorry for myself. I didn’t want to be doing physics and chemistry for the rest of my life. Mickey was leaving. The band was breaking up. I had a steady boyfriend for the past year, but things weren’t going well and we were on the rocks. I was in a really dark place heading into that next semester.

Kathy Mattea is having fun as she plays for fans attending the PolyGram/Mercury Records show during Fan Fair at the Tennessee State Fairgrounds on June 9, 1987.

You dropped out of college and moved to Nashville.

I was just sitting there in despair, feeling like I was in a stuck place, when this voice came into my head that said, “If you look at this like a crisis, it will be a crisis. If you look at this like an opportunity, it will be an opportunity.” That’s when it occurred to me that I was a year younger than everybody in my class. That meant that I had a year to play with. I could go to Nashville for a year, and if it didn’t work out, then I could come back and I’d be the same age as everybody in all of my classes. More importantly, I’d have answered this nagging question about a music career, and then I could figure out what I wanted to do with my life. I suddenly got really excited. I picked up the phone and called home. I said, “Mom…Dad…school has been great, and thanks so much, but guess what? I’m going to quit, and I’m going to move to Nashville with a boy and become a songwriter.”


How did that go over with your parents?

We’re talking about Depression Era kids that grew up in coal towns, so they were not thrilled at all. The silence on the other end of the phone was deafening. I moved back to Cross Lanes before I moved to Nashville, and I spent about three weeks talking to them. They were all about the reasons they didn’t want me to do it, and I was full of answers as to why I should. They were like, “Just get your degree.” I was like, “If I stay here and get my degree, then I’ll never go because I won’t go by myself. Nashville’s too big.” Eventually, they accepted my decision, and I moved to Nashville. Mickey and I plunged right in. We played Writer’s Nights, took our tapes around, and got to know some people…but after less than a year my writing partner, said, “This isn’t for me. I want to go home. I want to go back to school.” He is now a dentist in Richmond, Virginia, and I’ve had this crazy life in Nashville.


Did you ever think that you might not succeed in Nashville?

When Mickey left, my first instinct was to go back to Cross Lanes and start getting ready for school, but then a terrible feeling came into the pit of my stomach. I thought, “If you leave because he left, then you only came because he came.” I’d wanted to do this for a very long time. Nashville was my dream. My whole life was made up of these little moments where people were like, “Kathy, you have something.”

Kathy Mattea

It sounds like an enormous internal conflict.

Very much so. On one hand, it was scary because he had kind of run the show. He had done all of the research and made all of the appointments, and I was kind of his sidekick. Yet, when we would take our tapes around and play them for publishers, people would say, “Who is singing this? Is that you?” That buoyed me. But Nashville was about 500,000 people at the time, which seemed too big for me to make it on my own. Those were the moments when I’d panic and think about heading back to West Virginia. Then I would think about driving home and pulling up into the driveway, where my parents would be waiting to say, “We knew you would be back.” Then I would panic about that. Nothing felt right. I somehow convinced myself not to make a snap decision. Instead of packing up and running back home, I’d give it a month and see how I felt about it then.


How did Nashville win out?

I had started losing my voice from giving tours at the Country Music Hall of Fame, so I quit that job and got a desk job with an insurance company. The office was about a mile from my house, which was about a 20-minute walk, so I decided that I was going to walk to work and back every day. That’s what I did. As I walked, I would imagine staying in Nashville, living here on my own, and trying to find my way. Then, when I couldn’t not bear those thoughts anymore, I would flip it around and imagine going home. I’d visualize going back to school. I’d see myself moving back to Morgantown, signing up for classes, and pursuing those degrees in physics and chemistry. I would do this back-and-forth, day after day, all the way to work and all the way back home.

Then, after about three weeks of this struggle, something happened. I stopped dead in my tracks one morning on the way to work, and I said, “Kathy, you can do anything for a year. But if you stay, give it all you’ve got.” That’s when it hit me – I hadn’t really laid it all on the line. I hadn’t tried with every fiber of my being. I realized in that moment that if I really gave it everything I had for a year and failed, then I could live with the results. My whole definition of success shifted in that moment. I was no longer scared of failure. I would have peace because I wouldn’t have to wonder for the rest of my life.


It turned out to be the right decision. In 1984, you released your first album. Please tell me about landing your first record deal.

I got a call from a record company who had heard my tapes and wanted to meet with me. By then I knew enough to know that this was a good thing. I had sessions scheduled that day and was going to be singing in the studio, so they asked me to come in before the sessions. The record company – Mercury Records – was a block away from the studio on Music Row, so I stopped on my way in. When I walked in the door, the receptionist said, “Jessie from Warner Brothers called, and she wants you to call her right away.” Warner Brothers happened to be another record label that had been talking to me, and they somehow knew about this appointment with Mercury – that’s how small of a town Nashville was at that time. So, I called the A&R person at Warner Brothers and she said, “Whatever you do, you need to listen to Warner Brothers before you make your decision.”

I went ahead and had the meeting with the head of Mercury, who said that they wanted to sign me. Then, at the end of the day, the A&R person from Warner Brothers picked me up and took me for an audience with Jimmy Bowen, who was the head of that label. He wanted to know what kind of deal Mercury offered. I told him that there was a producer on staff, that I could have independent production, and that I could choose what I wanted to produce. He said, “You should take the deal. We just merged with another label, and I have to drop a bunch of artists. If they are giving you outside production, that’s a good deal for you right now. You should take it.” Jimmy Bowen was looking out for me. He had been talking to me for a while, but he knew he couldn’t sign me. He wanted to make sure that I didn’t make a mistake.

Kathy Mattea

How did you celebrate?

I went and played a benefit that night and I got to say, “I got a record deal today!” That was truly a Cinderella day for me. I was going to get my shot.


Where were you the first time you heard yourself on the radio?

I knew that WFAM AM in Nashville was playing my first single. I was in my car on Music Row, a block from where I lived, and I had come to a stop at a stoplight. It was a one-way road, and there was a guy in a van on my right. My song came on the radio…and I rolled down all of the windows and cranked it up as loud as I could. The guy looked at me, and I looked at him, and then I pointed to the radio and screamed, “That’s me! That’s me on the radio!” The guy just looks at me, like, “Yeah, sure.” And then the light turned green and he just pulled out.


In late 1987 you had your first Number One hit. Where were you when you learned that Goin’ Gone was at the top of the charts?

I don’t remember where I was, but we did have a Number One party for the song. That was a thing you did back then. They still do it on Music Row today, but it’s become such a huge production. There are huge banners, big parties, and lots and lots of people. Back when Goin’ Gone reached Number One, you didn’t have all of that pomp and circumstance. We just had a little party in the studio where the song was recorded – a nondescript, old house on Music Row that my producer, Allen Reynolds, owned. Garth Brooks owns it today; ironically, Allen is probably most famous for producing Garth. Anyway, we got all the writers together, along with the people who played on that record, and we celebrated this great collaboration. There were like 10 people there. We ate cake, drank some beer, and went home.


That sounds pretty low-key for someone who just landed her first Number One hit.

I have two memories from that Number One party that are great. The first one is of the song playing in the studio control room. There’s a big outside gathering area just outside of the studio, and we had all congregated there to listen to the song. What I didn’t realize was that they had made a spoof of the song. They had added four tracks to the end of it, including a ukulele – they knew that I hated the ukulele [laughs]. I’d looked at Allen Reynolds when I started working there and I was like, “I love you pal, and I know you like the ukulele, but you’re not putting the ukulele on any of my records.” So, that was the joke – they had made this whole outro with the ukulele. At one point, it sounded like there was a big lighthouse in the harbor because there was a long and loud “honk, honk.” We all had a big laugh about it.

The other memory that I have of that day came at the end of the party. My soon-to-be husband [Jon Vezner] was there, and as everyone was trickling out, he said to Allen and me, “I want to play you something.” So, we went upstairs to Allen’s listening room, and Jon played a demo of a song he’d been working on. That song was, Where’ve You Been. I knew the story. I knew that his grandmother had said those words. It was stunning to hear it told like that. I just looked at him like, “Oh my God, you wrote this in a song.” It was such a powerful moment.

Kathy Mattea

Where’ve You Been won the Grammy Award for Best Country Song in 1990. Can you share the backstory?

Jon had told me that story while we were dating. There’s this moment in a relationship when you get a little more serious and you start to tell each other the really important things. This was one of those times. Jon’s grandmother had gotten sick, gone to the hospital, and had fallen and broken her hip, so she had been in there for a long time. She started forgetting people’s names, and finally she wouldn’t eat, and she wouldn’t talk…she was just waiting to die. Jon wheeled his grandfather into the room that day and pulled him around the bed beside her. She looked her husband and said – not in a fragile voice, but in a tone that was kind of pissed off [laughs] – “Where’ve you been?” It was the last thing she ever said. She died a couple of weeks later. She didn’t speak anymore. She had been in a kind of dementia fog, but on that day, in that moment, her husband pulled her back to reality. Jon told me that story one night, and he just burst into tears.


That must have been an incredibly hard song for Jon to write.

 Jon was in a writing session with Don Henry, the co-writer on that song, and together they were able to bring it to life. Jon said that he probably wouldn’t have been able to write it without Don, that he couldn’t have gone there without another writer sort of holding that space with him. Otherwise, he would have gotten lost in all of the emotion of it.

My mom died of Alzheimer’s years later, so my relationship with that song has really evolved over time. It’s such a cruel disease. There they are…you know them so well…you know all of their mannerisms and their quirky little personality things…and yet, they are not there. It’s really hard to watch someone you love go through something like that.


Did you think it was going to be a huge hit?

When I heard it for the first time, I thought that it was too sad to be a hit song, but word quickly spread around Nashville about how great it was, which is why I love Nashville so much – and why I feel so grateful to have moved here when I was young. Every publisher in Nashville had a cassette copy of that song on their desk. We heard story-after-story of people walking in and them going, “You need to hear this song. I don’t want to have anything to do with this song, but you just need to hear this song.”

So, there was a showcase for writers at the Bluebird Café in Nashville. It was put on by a nonprofit company that no longer exists, and they would do a show once a month at the Bluebird. They would invite people to play, and Jon was one of the writers. I was in the audience that night, and he played that song, and when he was done, there were like 10 seconds of silence…and then the place erupted into applause. People were audibly sobbing all over the room. The whole room went to pieces all at once. I thought, “Oh my God, this song…” I suddenly saw that it didn’t matter if it was sad or not. It needed to be heard. So, I went to Allen and I said, “I’m sorry, I know that we both have to approve this song, and you think it’s too sad, but I have to do it.”

Kathy Mattea

Where You Been climbed into the Top Ten despite the heavy nature of the material.

We recorded it with such great musicians. Edgar Meyer, the great bass player who was a MacArthur Fellow, played on it. His dad was dying, and he came to me and said, “My dad isn’t going to live to hear this on the record. Can I have a copy to play for him, because I will never get to play on anything like this again.” Of course, we gave him a copy.

Another interesting story about that song: That night at the Bluebird, a writer got sick at the last minute and had to cancel, so they put another young writer in his place. That writer was Garth Brooks. Garth had been rejected by every record label in Nashville. There was a guy from Capitol Records in the audience that night, and he signed him on the spot. It was one of those crazy things.


Your third studio album, Walk the Way the Wind Blows, was released in 1986. It had four Top 10 hits and stamped you as a country music superstar.

I made my first record with some producers that didn’t have much experience, and we didn’t have a lot of success – a little bit, but not too much. My second album didn’t hardly do anything either, but I was fortunate to have worked on it with Allen Reynolds. That really helped point me in the right direction, even though I’d yet to make any real noise. Luckily my record company said, “Look, we don’t think you found your stride yet, but we believe in you.” So, they stuck with me, and Walk the Way the Wind Blows became the album that put me over the top.


Love at the Five and Dime became your first Top 10 record.

Mercury had decided that they were going to put out singles, and that they weren’t going to spend money on another album until we gained some traction. The original plan was to go cut two singles, a total of four songs, which meant two A-sides and two B-sides. We actually got five songs out of the session. There was a song that I really liked, but, as luck would have it, a new guy came in and took over the record company, and he really liked this other song. I looked at Allen and I was like, “What do we do? I don’t want to fight the new guy. I don’t want to get off on the wrong foot and get on his bad side.” Allen said, “Just let him put out what he wants to put out, and if it doesn’t hit, then you’ll be able to say, ‘I told you so.’” So, the new guy says that Love at the Five and Dime is my hit. We put it out, and it just floated up the charts like it had a balloon attached to it. It was amazing. I still sing that song every night.


It’s a great song.

I was doing an interview with the literary guy, and he said, “Kathy, that song is an epic story told in three-and-a-half minutes. You experience the entire lifetime of these two people. I had never really thought about it like that. It was written by Nanci Griffith, and told in a way that only Nanci could tell it. As an artist, that song was lighting in a bottle. I tell my audiences that when I sing that song, it’s like putting on your favorite old pair of blue jeans, the pair that’s worn in just the right way and that you know so well.

Kathy Mattea

On April 1, 2008, you released your thirteenth studio album, Coal.

When I went to make this album about coal, I went through all of the songs I could find that had been written about that life, and I listened to them for months. The process started lots of conversations with my family, and all of these little stories started stringing together into a bigger picture. Everything came into clearer focus. My cousin started telling me stories that I hadn’t heard about, like a grandfather who owned a Whipple Store. The Whipple Store was a company store, which was usually the only place in town that the miners could shop. That’s because the miners were paid in “scrip,” which was only redeemable at the company store. I wound up going up there and shooting some pictures for the album cover.

The more research I did, the more I found all of these amazing connections to coal, but the more I also felt that I’d somehow missed out on this part of our family legacy. Then, I was home shooting the album cover and driving around with my manager, and he said, “Kathy, you grew up in the shadow of coal.” And then he pointed to the stacks of the John Amos Power Plant, which is the biggest coal-fired electrical plant east of the Mississippi. That made me think about my brother, who was a dispatcher and who sent coal up and down the Ohio and Kanawha rivers to the plant. Until that moment I hadn’t thought about it like that or made that connection. Mike wasn’t a coal miner, but he was directly involved in the barges that were part of the same chain. I was so close to it that I couldn’t see the forest for the trees.


You’ve had a long musical relationship with a fellow West Virginian, Tim O’Brien.

I met Tim when I did Walk the Way the Wind Blows. His publisher had pitched me that song. We got to know each other and just hit it off, and then he came and played on Untold Stories, which became a big hit. Tim lived in Colorado at the time, and we would visit with him and his wife whenever we played out there. Then he moved to Nashville. He produced my most recent album, Pretty Bird, in 2018, and we’ve remained great friends over the years.

Tim is just a phenomenal musician. He’s such a great player, and so proficient on so many instruments. He’s also a great singer, and so soulful, and sings in so many different styles. He has all these different facets to him, any one of which, if you isolated them, you would say, “He’s one of the best.” I have been a champion of his for a long time. He just makes everybody sound better. That’s what I always say about Tim. I don’t think that there is anyone else that I know who is that good, and that deferential. He will meet anyone exactly where they are musically. He doesn’t have to prove anything to you, he doesn’t have to show you how good he is, he just wants to find a place where your collaboration fits. He meets you where you are. There’s not a lot of ego with Tim, especially relative to how good he is. That is just amazing to me.


Bill Cooley is another talented musician who you’ve played with for a very long time.

This past January marked 30 years that I’ve been playing with Bill. I had this guitar player named John Mock, who went on to play with the Dixie Chicks. John was leaving my band, so I was having auditions. Bill had been playing with Merle Haggard, he’d played with Reba McIntyre, and at the time he was playing with Alan Jackson. I already knew Bill because his wife made all of my clothes. She is this amazing artist, and she did all of this embroidery work and produced custom-designed clothes for me.

Well, Bill came in and auditioned, and he just blew everybody out of the water. Nobody else was even close. I never thought that he would stay this long – and neither did he. We just kept looking at each other over the years, and decided to stay together and keep going. I think I really dug in with him a little before the Coal record. We worked out all of those arrangements together – Bill is a brilliant arranger – and he has been sort of my musical guru. He’s one of my tent poles, I guess you could say. I bounce everything off of him.


As a native West Virginian, you’re very involved with Mountain Stage.

Prior to COVID, I’d been guest-hosting Mountain Stage once-a-month for the past year. In fact, I woke up at five this morning with the thought that I had to host Mountain Stage today and hadn’t done my homework. Let me tell you, there was a moment of true panic [laughs].


Mountain Stage has developed a national reputation. There’s no other show like it.

Mountain Stage is important for lots of reasons – it’s important for West Virginia, it’s important for the artists, and it’s important for the arts in general. I really want them to thrive. It’s such a great tradition. I have been involved with Larry Groce and Mountain Stage since it started, and what a privilege it has been. Stepping into Larry Groce’s shoes is a big job. It’s a lot of work, but he makes it look so easy. I performed on some of the early shows, and in 1986 I was actually a guest on the show they did at the Public Radio Programmers Conference in San Diego. That was a significant step, because that’s when they sort of made the play to go national.


Mountain Stage has been a great showcase for creativity in West Virginia.

I feel like my career arc parallels the same timespan as Mountain Stage, so it has been a real companion and a constant in my life since I started playing music. I have been on the show a bunch of times, and I love those guys. I’m constantly amazed by the vision that it took to come up with that concept and think, “People will drive to West Virginia to be on our show. We’ll show them just what it’s like to be from West Virginia, and we’ll give them that kind of hospitality. They will remember us and they will come back.” Without question, Mountain Stage accomplishes a lot. It’s not only our chance to share West Virginia culture on a national stage, but it’s also a chance to give a forum for a lot of artists who are not straight down the middle but who do very interesting and important work.

Kathy Mattea

Do you think the show helps dispel the West Virginia stereotypes that are out there?

I think that Mountain Stage is a really important showcase for West Virginia, because people who aren’t from there get a feel for the friendly, quirky, community atmosphere that is so much a part of West Virginia culture. It’s our counterbalance to so many of the stereotypes that people hold who have never been there. When people come to West Virginia and they do the show, they are like, “This is great! These people are great!” And then they go back into the world and tell everyone how great the people are, and what West Virginia is really like.


Mountain Stage wouldn’t be here without Larry Groce. The two of you are great friends – I’m sure you’ve shared plenty of laughs through the years.

At Mountain Stage, one of the quirky things they do backstage is that everyone has a tiki – a little good luck charm – at their stations. Paul Flaherty, the production and stage manager, has a little bobble head doll of John Hartford, who was a master of the fiddle and the banjo. There’s a little animal of some type that sits on top of the mixing console. Larry has a rocking chair, a “Fra-Gee-Lay” lamp, which is one of those leg lamps from A Christmas Story, a Dallas Cowboys full-sized, game-worn football helmet. So, I came walking in one day and I was like, “Look guys, I love ya and I love Larry, but can we do something about that Dallas Cowboys football helmet? I live in Nashville, and I’m a Titans fan, and my ch’i will be off if I have to look at that Cowboys helmet all of the time.” Fast forward to the last time we did a live show. Paul had gone somewhere and played one of those claw crane arcade games, the kind where you put the coin in and try to grab the little prize. Well, he saw a miniature Tennessee Titans football helmet, and somehow snagged it on the first try. He gives it to me, and guess what? Now there is a miniature Tennessee Titans football helmet sitting beside Larry’s “Fra-Gee-Lay” lamp, and everything is right with the world [laughs]. They keep telling me that I’ve got to bring in my tiki. I think that Titans helmet will do just fine.


In 2011, you were inducted into the West Virginia Music Hall of Fame. Please take me back.

The cool thing about it is this: Tim O’Brien inducted me, and I inducted Tim. It’s such a sweet thing to get to put into words what you think is special about someone that you love. I got inducted first, so when he presented me you could have knocked me over with a feather. I was really stunned. And so, when it came his time and they ask me to be the presenter, I couldn’t wait to tell the world what was so special about him.

The thing that surprised me most is that I’d never really thought about Hall of Fame kinds-of-things, even though I’d worked as a tour guide at the Country Music Hall of Fame in Nashville. I’d always just gone about my business and did my deal. I was surprised by how completely overflowing I felt at the end of that night. It was a tremendous honor to be inducted. The first time I was there, I’d been asked to help induct Billy Edd Wheeler. It was 2007, and it was the same year that Hazel Dickens was inducted. I just remember thinking how lucky I was to be there to see these amazing artists recognized for their body of work. Just to see them brought into focus like that was very inspiring. If there had been something like that when I was a kid, then I might have turned towards music earlier or in a different way.

Kathy Mattea

Final Question: If you had one piece of advice for the next Kathy Mattea, what would that be?

Two things: First, don’t stop writing songs, no matter what, because I did. When I got to Nashville, I thought that I was far more advanced as a singer than I was as a songwriter. So I invested in my strengths. My manager at the time kept saying, “Kathy, go take voice lessons, invest in your voice, but don’t stop writing. You will never regret it if you don’t stop writing. You always be glad you did.” Looking back, I think that I could have been one of the great songwriters. I think that I gave up on it too soon. That is my one big regret.

The other thing would be to pursue your dream with total commitment. That doesn’t mean it will work out the way you hope. I didn’t know if I’d succeed when I moved to Nashville, or if I’d end up back in school studying physics and chemistry. I just knew that I could look back after giving it my all and be happy with the result. I’m very happy with the way my life has turned out.

Written By: Michael D. McClellan |

John Riddle has always dreamed big. Blessed with an active imagination and an equally insatiable curiosity, Riddle, who currently plays Raoul in the Broadway production of Phantom of the Opera, is living out his childhood dream by starring in his favorite play on theatre’s grandest stage. You don’t get there without talent, and Riddle was born to act. There’s also his tireless work ethic and natural charisma, both critical in the hypercompetitive world of Broadway theatre: In New York, handsome actors are a dime a dozen, and audition rooms are filled with John Riddles – easy on the eyes, one virtually indistinguishable from another, an assembly line of gifted performers all vying for the same role. Casting directors are numb to the sight. Their antennae is tuned elsewhere, filtering out the room’s beautiful, unyielding sameness in search of the talent that not only comes prepared, but delights in ways both authentic and unexpected. Riddle checks those boxes. That he makes it look so easy is part of his genius. His life has been a series of doors opening at just the right moment, of opportunities presenting themselves as if dropped in his lap by some unseen spirit. Better yet, he has been ready every step of the way.

Born in Vermillion, Ohio, Riddle likely caught the acting bug thanks to VHS copies of The Wizard of Oz and Mary Poppins. Obsessed, he sat in front of the TV and watched those movies countless times, but it only took a single viewing of each to unlock the passion bound up in his DNA. Riddle absorbed the performances like a sponge – Dick Van Dyke’s chimney-sweeper Bert opposite Julie Andrews’ Mary Poppins, and Judy Garland’s iconic Dorothy – transfixed by the expressions and mannerisms that conveyed so much emotion. How could you say so much without saying anything at all? Even if he didn’t know it then, John Riddle was destined for the stage.

Patti Murin, left, and Riddle in the Broadway show “Frozen”
Photo Courtesy Deen van Meer

“I loved everything about those films,” Riddle says. “I remember soaking in every detail, and singing along to all of the songs. I think I gravitated naturally to those musicals because they were so much fun. The fact that a story could be told through singing really triggered my imagination.”

Riddle took piano lessons as a child – ironically, he credits his piano teacher with instilling the discipline that’s helped make him so successful on Broadway – and later sang with the Oberlin (OH) Choristers, laying the foundation for what was to come next. While he often dreamed of singing in a big-time musical, seeing The Phantom of the Opera really lit the fuse. He walked out of that Toronto theatre transformed.

Phantom was all I thought about for a long time after that,” he says.  “We had the CD, and I’d make my parents play it every time we got in the car to go somewhere. I knew every song by heart.”

Little did he know then that he would one day take the Majestic Theatre stage, portraying Raoul in Andrew Lloyd Webber’s masterpiece. He was just a kid living in a small town 35 miles to the west of Cleveland. Sure, he allowed himself to dream. That’s what kids do. And then his voice changed and his interests veered off in other directions, namely soccer and basketball. Broadway? Pure fantasy. By high school he was on a more sensible path, looking ahead and planning to become an architect.

Lola (Sarrah Strimel) tries to seduce Joe Hardy (Riddle) in Pittsburgh CLO’s “Damn Yankees”
Photo Courtesy Matt Polk

The course correction came when he learned about a production of Beauty and the Beast, which was being held at the Beck Center in Cleveland. Riddle auditioned, got a part, and was hooked all over again. He put the whole architecture thing on hold, if just for a beat, long enough to apply to a handful of music theatre schools. The prestigious Conservatory of Music at the University of Cincinnati was tops on the list. He auditioned, and was accepted into the program. A career laboring over blueprints and researching building codes receded into the background.

“The Conservatory of Music is very selective,” Riddle says, “so getting in was a pretty big deal. CCM didn’t guarantee that I’d eventually work on Broadway, but it was too big an opportunity to pass up.”

Riddle immersed himself in this new world teeming with creatives. He ricocheted across the spectrum of CCM’s multidisciplinary artistic environment, taking classes in Dance, Musical Theatre, and Acting, the workload hardly feeling like work at all. Then summer rolled around and Riddle was able to land a coveted job at The Muny in St. Louis as part of its ensemble, something he would do again and again during his college career at CCM. Rubbing shoulders with some of Broadway’s brightest stars, he rehearsed and performed at the dizzying, breakneck pace that is the hallmark of The Muny’s summer program. In between, he used the downtime to network.

John Riddle and Roger Rees in the Broadway show, “The Visit”
Photo Courtesy Joan Marcus

“The Muny brings in lots of Broadway talent, so I was surrounded by big-name artists,” Riddle says, “and then there were all of the directors and choreographers. It was the perfect opportunity to make a friend, develop a relationship, and learn about Broadway from the people who actually work there.”

Riddle graduated from CCM in 2012 with a boatload of contacts and one destination in mind. Everything had come so easily to this point. Why should the next step be any different? He would land in New York, audition the next day, and voila!, fulfill the dream: His name on the marquee, his family and friends in the audience, the glowing reviews announcing him as Broadway’s next hot star.

~  ~  ~

The best thing to ever happen to John Riddle is that it didn’t go down that way.

It rarely does.

Actors struggle to book gigs in the Big Apple.

Former Kinky Boots star and Emmy-winner Wayne Brady used to dress up as characters and perform at kids’ parties, occasionally being booed by his prepubescent audience; stage and screen star Sam Rockwell worked as a burrito delivery man, a busboy, and a barback; Hamilton creator and star Lin-Manuel Miranda was a substitute teacher while he worked on his creative projects. Young and overconfident, Riddle arrived in New York hellbent on barging his way to the front of the line, bypassing the grind that all actors endure. His life had been charmed to this point, so why would this be any different? He’d already landed an agent at CCM’s New York showcase, and, ironically, auditioned for the role of Raoul that first week in the city. He was disappointed that he didn’t get the part, but he still had his golden ticket, his Disney FastPass, his Austin Powers mojo. He was going to be a star.

John Riddle

And then, nothing.

One week became two. Soon a month passed. He worked as a sailing instructor at the Manhattan Yacht Club during the summer months, auditioning steadily but never landing a role, each rejection chipping away at the hubris he’d brought with him to the Big Apple.

“Broadway has a way of humbling you, no matter who you are,” Riddle says. “As hard as it was for me to see at the time, I really needed to struggle. It was good for me.”

Sailing season ended, and Riddle took a job as a waiter/caterer. The months – and the rejections – continued to pile up. And then, when all seemed lost, Riddle received a call from his agent. He’d been selected for a part in the seven-month national tour of Evita.

“That changed everything. After 10 months looking for work, I was just so thankful to be chosen. I was determined to make the most of it.”

Has he ever.

Riddle has worked steadily ever since, first in Evita and then performing in the Kennedy Center’s production of Little Dancer out of Washington, D.C. And then in 2015, Riddle landed his first Broadway show, The Visit, playing the role of Young Anton. The Visit proved to be rocket fuel, boosting his Broadway career at just the right time: Disney, looking to capitalize on its Frozen phenomenon, was holding auditions for its upcoming New York stage show. Riddle auditioned, and got the part of Hans. That he could make it his own made it even better.

John Riddle

“Since Frozen was a new show, my role was as the original character,” he says. “I didn’t have anyone to live up to, so I had the freedom to put my own creative spin on Hans. It was a pinch-me moment for sure. Taking the stage on opening night is something I’ll never forget.”

The biggest thrill of all came a year later, in 2019, when Riddle again auditioned for the role of Raoul. Seven years of grinding had given him a fresh perspective, as well as a newfound appreciation for what it means to be a Broadway actor. This time, he was ready. The little kid from Vermillion, who’d fallen in love with The Phantom of the Opera all those years ago, had been cast in the longest running show in Broadway history.

“I think that I rehearsed for two weeks, and I felt really prepared,” Riddle recalls. “Opening night for me was so surreal. I couldn’t help but think, ‘Wow, I’m singing this epic music, and I’m on the stage of the Majestic.’ I’d fantasized about that moment for most of my life, and it was finally happening. It was a really great night. I had a boatload of friends in the audience. It was a very fun night for me.”

~  ~  ~

The coronavirus pandemic has changed everything. Broadway went dark in March, more than 200,000 Americans have died from COVID-19, and masks and social distancing have become the norm. Who knows when things will get back to normal – or if the world we knew when the Times Square Ball dropped will ever return. One thing is certain: If and when live audiences are allowed back in those Broadway theatres, John Riddle will be right there, ready to entertain, ready to resume the thing he loves most.

“I miss it,” he says. “It’s helped me keep things in perspective, and to truly appreciate what a privilege it is to take the stage and perform. One of these days we’ll get back to doing that. For me, it can’t happen soon enough.”

The coronavirus pandemic hit New York especially hard. Take me back to the Broadway shutdown.

In the days leading up to March 13, which was when Governor [Andrew] Cuomo’s mass gathering restrictions took effect and the Broadway shutdown happened, we were hearing the rumblings about this virus that was going around. It was very surreal. They brought us together the Sunday before everything shut down and told us about the virus and all of the precautions that they were taking, such as cleaning the theatre. They also talked about a new way to try to contain the virus, which ended up being quarantine. Anyone traveling across the country couldn’t come back to work for a few weeks. There were a lot of questions – everyone wanted to know how real the threat was, and how seriously we needed to take it. It was like something you might see in a movie.


The old theatre adage, “The show must go on,” suddenly didn’t apply.

I am in the current cast of The Phantom of the Opera on Broadway right now, and we have what you would consider a straight schedule with a Thursday matinee. We did a show that day and, about halfway through the first act, Governor Cuomo announced that he was shutting down everything as a 5 o’clock that night. The news circulated quickly that this was going to be our last show for at least a month. It was a strange and surreal moment. The girl who was playing Christine, for example, was playing that role for the last time. In the middle of the show, she suddenly finds out this this was going to be her final performance. So there was a really weird feeling because, for her and a few other cast members, it was the end of a chapter. For the rest of us, we really weren’t sure what the future was going to hold. Ironically, it turned out to be one of those great theatre moments, because everything became very alive and present. We strive for that every time we are on stage, but something magical happened that day. All of sudden, there was this immediacy and urgency to what we were doing. It was a beautiful performance. Then we gathered on stage after the show and they said, “We don’t really know what this coronavirus is, but we will see you in a month.” And that was it. We took a few things out of our dressing rooms and went home.


And then New York City became a ghost town.

New York is the busiest city on earth, and the streets were deserted. It was very surreal. We were shut in our tiny apartment in New York City, and the days turned into weeks. The original plan was to be back at work on April 12, but that date kept getting pushed back, and then Broadway Week announced that we wouldn’t be opening until September 5. The realization that I wouldn’t be going back to work for months – and that I’d have the entire summer off – was a hard thing to wrap my brain around. It was an interesting dichotomy. As actors we deal with uncertainty all of the time. A show ends, your contract is up, you’re let go from a show, or they replace you, so we are used to unemployment. In fact, as Broadway actors, we spend most of our time unemployed. So not working isn’t a new sensation for me. The difference, for all of us in the acting community, was that we couldn’t go out and look for work. That was really hard to wrap your head around.

“The Phantom of the Opera” stars John Riddle and Meghan Picerno.
Photo courtesy of Matthew Murphy / Provided by The Publicity Office with permission.

Coronavirus has caused a tsunami of unemployment not seen since the Great Depression. How has it effected theatre?

Unemployment isn’t an easy time, but when you are unemployed you’re moving on to the next thing. You are auditioning and working on getting to the next step. COVID-19 made that nearly impossible. There were a lot of Zoom concerts, as well as online readings and performances, and for a while it looked like those were really the only outlets to make theatre. For me, that didn’t seem like a viable option. I did a few takes online, but you just can’t replace live theatre. It’s a completely different medium when you try to do live theatre behind the camera.


How has your perspective changed in the months since the shutdown?

This pandemic has been so devastating to the thousands of families who have lost loved ones, and it is heartbreaking to think of those who have succumbed to this virus without a family member by their side. It can be very hard to find any sort of silver lining. With that said, my hope is that we’re reminded to appreciate what we do have, and that we don’t take any moment for granted. That perspective can easily get lost in New York, because we live a life that is very fast-paced. If you can’t keep up then you get left behind. It’s taxing and it’s thrilling, but we often lose sight of our purpose on this planet. I think the downtime created by the pandemic has been a wonderful reset in that regard. It has taken some of that pressure off, and we’ve been able to jump off of that wheel that we are all running on and get back to basics. I’ve starting practicing the piano again, which is something that I haven’t done in a very long time.

Photo: John Riddle stars as Raoul in “The Phantom of the Opera” on Broadway.
Photo courtesy of Matthew Murphy / Provided by The Publicity Office with permission.

The pandemic isn’t the only thing that has changed the world. The death of George Floyd has focused the world on racial equality and social justice in ways that we’ve never seen before.

Our whole country is reexamining what racism is in this country. I thank God that voices are being heard, because it is so past due. There is a movement happening on Broadway and the industry as a whole is starting to investigate itself, which I don’t think we could’ve done that without this bigger movement. Broadway being completely shut down has given us the time, energy, and resources to make theatre inclusive of everybody. We should’ve done this a long time ago. It’s sort of a perfect storm in that regard. My hope is that theatre is a catalyst to help effect real change when it comes to race, inequality, and social justice in this country.


You grew up in Vermillion, Ohio. Were you in love with theatre from the jump?

My parents are not theatre people, so I didn’t know what theatre was as a kid. I was obsessed with The Wizard of Oz and Mary Poppins, so my poor parents had to watch those movies hundreds of times – I wanted to be Dick Van Dyke, and probably Julie Andrews [laughs].


When did the acting bug bite?

My dad was a woodworker, and I remember being in his shop one day as it was nearing Christmastime. He had a radio, and every day a commercial would play for a musical coming to Toronto, something called The Phantom of the Opera. For Christmas that year he said, “I don’t know what this musical is, but it sounds like something we have to go see.” So he bought us tickets and we took a trip up to Toronto to see The Phantom of the Opera. I was only four years old, but I sat there for the entire two-and-a-half hours of the show, on the edge of my seat, and didn’t say a word. And after the show the curtain call happened, and I turned my dad and told him that I wanted to be an actor when I grow up. I can remember riding home in the car afterwards and rattling off all of the details about the show – things that I had seen that my dad didn’t even notice. I still have a vivid memory of that experience, and being mesmerized in that moment. I had never seen anything like that. That is where probably I caught the acting bug.


Phantom has been a part of your world for a long time.

We would listen to the CD of The Phantom of the Opera anytime we got into the car after seeing that show, and if it was a long trip we would listen to it from start to finish. It sort of became like a family obsession…actually, it may have been a personal obsession that I imposed on my family [laughs]. I think they also liked it, too.

John Riddle

Growing up, you played the piano.

Vermillion is about 20 minutes from Oberlin, Ohio, which is where the Oberlin Conservatory is located. I had this incredible piano teacher there, her name is Marion Drummond. She was an old school music teacher, and so disciplined – I was scared of her for about seven years during my childhood [laughs]. But, she taught me how to be a musician. She demanded that I practice every single day. If I showed up to my lesson and I hadn’t practiced, then I was in huge trouble. So, from a really early age it was instilled in me that music is a discipline, and that work ethic is extremely important. She stressed that in order to achieve something, you have to work your hardest, regardless of your talent level. She also helped me understand that it’s okay to be mediocre, but you are not going to be great at something unless you practice and work really hard. I really have to thank her for the discipline that I took with me. In this business it really is about discipline. Everyone working on Broadway has talent. While luck also plays a part, the person who works the hardest is probably going to come out on top.


When did you start singing?

It was one of those weird, fate kind-of-things, because we lived close to Oberlin and were over there quite frequently. I joined the Oberlin Choristers, which is a kids choir, and I started singing three times a week.


What memory stands out most from being part of the Oberlin Choristers?

That was where I first learned that I could sing on my own. We were preparing for one of our Christmas concerts, and there was a soprano solo in a song called Dancing Day. Our director, Katherine Plank, was holding auditions for the solo and asked who wanted to try out. All of these girls raised their hands. I listened to them sing, and I felt that I could do that. I was twelve years old and my voice hadn’t changed yet, so I was still a boy soprano. I raised my hand and I sang it, and I ended up getting the solo. It was the first time I realized that I could sing on my own and not just as part of a group. That was sort of the jumping off point for me. From then on I wanted to be a solo singer.


Was performing on Broadway a dream for you back then?

I would listen to Broadway recordings – this was pre-Internet, so I couldn’t watch videos or anything like that – and I became obsessed with the whole idea of what Broadway was all about. I was determined to become an actor. Then, somewhere around middle school, all of my friends were busy playing sports. Puberty set in and my voice started to change, so I put music on the backburner and started playing basketball and soccer. I think a lot of it was the result of peer pressure, because singing wasn’t considered cool and sports were. I was trying to fit in. Looking back, I wish I could have just made it cool [laughs].

Photographed by Curtis Brown at The Hudson Theatre. Makeup by Claudia Eltabie & Liv Swenson from Rouge Makeup Salons.
Hair by Austin Thornton, Styling by Kinsland Howell Alice in Kinsland Styling.
Clothing courtesy of Haupt shirts, Alberto pants, Carl Gross Vests, Our showroom, Hyela Makoujy

Were your high school years more in tune with your creative side?

I had given up the acting thing and was busy playing soccer. My other passion was architecture, and I was going down this path of wanting to become an architect after graduation. Those were my two areas of focus. Then, one day, my high school music director told me that I could do plays and also be on the soccer team. I auditioned for the fall play, did that, and realized that acting was something that I still wanted to do. Then a friend told me about an upcoming play at the Beck Center in Cleveland. They were holding open auditions for a production of Beauty and the Beast, and I had just gotten my driver’s license, so I thought I’d drive up there and audition. I had nothing to lose. I ended up getting a part – it wasn’t a big part, I think I played the bookseller or something – and I did the show over Christmastime that year. It was such a great experience that I auditioned for the next show that they were doing, and I was chosen for one of the lead roles. It was a big deal because it was a semi-professional theatre company. That’s when the wheels really started to turn.


Did you ever give architecture serious thought?

My two best friends in high school were a year ahead of me. One of them was going to school to be an opera singer, and the other was going to art school. So, I was surrounded by these artist types. We were driving around in the car one day and were talking about what I was going to do the next year. They said, “Why don’t you audition for a musical theatre program and see what happens? If you don’t get in, then go be an architect.”

So my senior year rolled around, and I applied to the six best musical theatre schools. I decided that if I didn’t get in into any of the schools that I was going to go be an architect. My first audition was at the University of Cincinnati – Conservatory of Music. It was top school on my list and the one that I really wanted to go to. I auditioned and received an offer two days later. I decided right then and there that I was going to go to the University of Cincinnati.


Most people don’t realize how prestigious that program is.

It has a great reputation. Back in the 1990s and early 2000s, you could open up any Broadway Playbill and there would be a handful of graduates from CCM.  We used to joke and that CCM was the Harvard of musical theatre, that’s how well-respected it is.

John Riddle

What was it like being part of the UC Conservatory of Music?

It was an incredible experience. I didn’t have much formal training prior to that, at least not in terms of proper theatre training. Then I showed up at this conservatory with 16 other classmates, and almost all of them had gone to performing arts schools their entire lives. I was like a sponge from the moment I arrived. It was the most magical time. It was a college environment, but it felt like being at theatre camp.


I’ve read where you worked at St. Louis Municipal Opera Theatre during the summers. The Muny is a big-time opportunity.

Yes, it’s a 12,000 seat outdoor theatre. Everybody from all of the big colleges go to these auditions, so I went and they hired me that first summer after my freshman year. I was cast in three shows that summer. It was an incredible experience. Some like to call The Muny by another nickname, “Broadway Summer Camp,” because they bring in all of these people from New York. The leads of the shows at The Muny are all big Broadway stars, and the directors and the choreographers are renowned people that work in New York. It was like a dream. I was 18 years old, and suddenly I’m working with all of these people that I had listened to on those recordings growing up. It was very surreal and exhilarating, all at the same time.


It must have felt like taking a Master Class in theatre.

It was very fast-paced. You put a show up in seven days and then you perform it, and while you’re performing that show you are rehearsing the next show that you are going to do. It’s like bootcamp in a way, but you are also working with the best of the best in the business, so you’re also learning so much at the same time. You start out in the ensemble, and then you work your way up to little feature roles. It was a wonderful experience, and it really did change my life. I got my Equity card, and I also made a ton of connections there. I was really lucky. I worked there for three summers, so when I graduated college I had an arsenal of contacts in New York that I had already worked with and who knew me. It was one of those wonderful life things where I was in the right place at the right time.


Networking is important in any line of work, but I imagine it is especially so when it comes to Broadway.

I met a number of actors and directors who I developed great working relationships with while at The Muny. Later, when I moved to New York, I would walk into an audition or a rehearsal and run into someone that I knew from my time in St. Louis. It’s a wonderful fraternity in a way. Having that connection takes some of the fear away, because this business can be completely unforgiving and heartbreaking and terrible in a lot of ways. When you walk into the room and you know people, it doesn’t guarantee you the job, but it removes some of that fear and apprehension.

John Riddle and Michelle Veintimilla in “The Visit”
Photo Courtesy Joan Marcus

Is there a favorite moment from The Muny that stands out?

One of my favorite actresses on Broadway is Beth Leavel. She’s a Tony Award-winning actress, and she came to St. Louis and played Miss Hannigan in Annie, which was the first show that I ever did there. Normally, you rehearse a Broadway show for six weeks. At The Muny, you come in and do it in seven. From start to finish you literally put a show up in seven days. You rehearse little bits of scenes, and then you put pieces together, and before you know it you’re onstage performing in front of a live audience.

Well, we’re rehearsing and get to the song that Miss Hannigan sings, a song called Little Girls. It comes time to do Beth’s number, and it’s the first time she’d ever done it, and it’s two days before the show, and yet her performance is completely nuanced. She knows every single word, and she gives a full performance of the song as if she’d be doing it her entire life. In was such a lesson in preparation. I’ll never forget that, because she was so prepared on that day to do that number, which allowed her to be free and just be the character. I think about that all the time when I go into a rehearsal process: Learn your lines before rehearsal even starts, so that you can get over that part of it and actually start breathing life into the character from the very first day. It was such a teaching moment for me. Since then I’ve watched actors come in to rehearse, and when we get to their number in the show they’re still holding their script and trying to figure out the words to the song, while the rest of us sit around and watch them fumble through it. That says something about you, and not in a flattering way. You want to be the best. Beth Leavel came in that day and was so prepared and professional. That sticks with me to this day.


You graduate from CCM, and immediately head to New York. How confident were you that you’d make it on Broadway?

I was on a good run leading up to going to New York, and that helped with my decision to make the jump. I got into the college that I wanted to go to, and once there I got cast in a lot of good parts in our school shows. Right after my freshman year I got hired at The Muny, and ended up going back and working there the next three years. It gave me a confidence that made it seem possible, that I could do this thing called acting and be successful at it. The next step was going to go to New York and chasing the dream.


Did you have to find an agent?

Most conservatory or college theatre programs do something called a showcase in New York, which is where you put this little show together that literally showcases your talents. A lot of agents and casting directors come to the showcase because it’s like a shopping day for them and they can check out the new talent. I was very lucky. We had our showcase day and I had a great response from my performance. I found an agent, signed with the agency, and got an audition right away – literally the first week that moved to New York. Ironically, I auditioned for the role of Raoul in The Phantom of the Opera. I didn’t get it, but it was still a thrill.

John Riddle

What were those early days in New York like for you?

I moved to New York in April, 2012, found a terrible apartment and started looking for a side job to pay the bills. The way things were going, I didn’t think it would take long to land a part in a play. It turns out that it wasn’t quite that easy.


Most aspiring actors end up waiting tables.  You took a job teaching sailing.

I come from a sailing family, and my mom used to do this regatta every year in New York Harbor. It was held at this sailing club downtown in Tribeca. She became good friends with a guy named Michael Fortenbaugh, who founded the Manhattan Yacht Club. They had a sailing school, and since I used to teach sailing when I was in high school, I thought that I could go get a job down there. I called Michael up, and I sat down with him one afternoon and he hired me on the spot. I taught sailing that spring and summer. I would audition during the day and then go teach sailing lessons in the evening.


Did you struggle to find work on Broadway?

It didn’t happen overnight, that’s for sure. I vividly remember walking down the dock to teach a selling lesson one afternoon and getting a call from my agent. I had been auditioning all day, and one of those auditions included the Broadway production of Jersey Boys. I just thought for sure that I was going to get this job. My agent calls me right as a I am about to start this sailing class, and tells me that I didn’t get the role. It was disappointing, and also a cold dose of reality. That soon became the pattern – I was pursuing this thing that I loved, but the months started to pass and I wasn’t getting work. I was auditioning, which was a good thing but I kept getting ‘no’ after ‘no’ after ‘no.’ So after the sailing season ended, I got a job as a caterer/waiter.


Broadway is competitive.

Extremely. I continued to audition, but I was still getting one rejection after another. In fact, I didn’t get my first job until eleven months after I moved to New York City. Looking back, it was actually the best thing that ever happened to me. I think that if I had gotten a big show or had gotten a big job right out of college, I wouldn’t have had that time to struggle and really fight for it. Maybe I wouldn’t have learned what it meant to really put in the work. I’d also watched a lot of people graduate from college and go right into a Broadway show. A lot of those people either burned out or became arrogant and conceited, and I didn’t want either of those things.

John Riddle

Hip-hop artist Kendrick Lamar raps that there is beauty in the struggle.

I thought it was terrible when I was going through it at the time, but looking back I can see this wonderful, classic New York struggle of wanting to become an actor. I needed that. I think I had started to rest on my laurels to some degree, because I did have some success when I was in college, and because everything up until my move to New York had come so easily. Overcoming rejection gave me the armor that I needed when the doubt crept in. It propelled me forward and became a source of strength, and the motivation that I needed to actually fight for it. Then, after eleven months of struggle, I got hired in the national tour of Evita. It was this unbelievably exciting moment, followed by the thrill of going on tour for seven months. That was my first big professional job in New York. Those eleven months of struggle helped me to appreciate that first job even more.


In 2015 you landed a role in The Visit, which was your first Broadway play.

I came back from the Evita tour and then quickly got a role in the premier of a new show that was being held at the Kennedy Center in Washington, DC. The music director was a guy named David Loud, and I developed a good working relationship with him during that show. When it ended and I got back to New York, my agent called me to audition for a show call The Visit, starring Chita Rivera and Roger Rees. As it turned out, David Loud was directing this show, and he was the one who brought me in to audition for it. I’ll never forget it: I auditioned on Valentine’s Day, 2015, and I went in the next day for my call back, and later that night I had found out that I had gotten the job. The next week I started rehearsing for my very first Broadway show.


What was it like being a part of The Visit?

The Visit was an incredible experience. John Kander and Fred Ebb are titans of music theatre, and they were the ones who did the music and lyrics. I was up on the stage singing with Chita Rivera and Roger Rees, which was such a thrill. To this day I would say it was the most magical time of my life. There are a lot of people who dream up stuff about what they want in their life, but for whatever reason it doesn’t work out. It’s very rare when it goes according to plan. LeBron James dreamed of being an NBA star, and he fulfilled that dream, but for every LeBron there are thousands of others who never make it. It sort of felt like that during that show, because I had dreamt of this my whole life. Suddenly, I was actually doing it. In that moment I was very aware of how magical this was, and what being on that stage meant to me. The fact that it was my first Broadway show made it even more magical. I think I’ll spend the rest of my career trying to match that experience, or at least having something that comes close.

Photographed by Curtis Brown at The Hudson Theatre. Makeup by Claudia Eltabie & Liv Swenson from Rouge Makeup Salons.
Hair by Austin Thornton, Styling by Kinsland Howell Alice in Kinsland Styling.
Clothing courtesy of Haupt shirts, Alberto pants, Carl Gross Vests, Our showroom, Hyela Makoujy.

Frozen is one of the most-successful Disney films of all-time, and the play is equally popular. How did you land the role of the Prince Hans?

It was about a year-and-a-half later, and my agent called me and asked if I would go audition for the ensemble in Frozen. She explained that they wanted me to audition for the role of King Agnarr, who was the ruler of Arendelle and who had fathered two daughters, Elsa and Anna. It hadn’t seen the movie yet, so I asked if there was a prince. She said that there was, but that they wouldn’t see me for that. They wanted to see me for the king. This was a minor role, which I really didn’t want at that point in my career, but, after thinking it over, I decided to go to the audition anyway. Then a funny thing happened. They called me back afterwards and I ended up in front of the director, who asked me if I would audition for the prince! I wanted to say that the prince was the role I had asked about in the first place, but I thought better of it and kept that to myself [laughs]. Instead, I went home that night and feverishly watched the movie Frozen just to learn what the show was even about.


When did you go back to read for the role of Hans?

The next day. I was in front of the entire Disney theatrical group, including Bobby and Kristen Anderson-Lopez, who wrote the music for Frozen, and the director, Michael Grandage. I gave a very mediocre audition, probably as good as you can expect to do in a night of learning the material. They saw something they liked, because I ended up getting the job. They next thing you know I’m in the workshop of the show.


Workshop?

A workshop production is staged much more modestly than the full production, and they are usually put together for a couple of reasons: To provide a preview of the full production, and to also gauge audience and critical reaction. Afterwards there might be decisions made to adjust or rewrite some parts of the work before the official premiere. We had two subsequent workshops after that, as well as our out-of-town tryouts, and then we finally started rehearsing on Broadway. That was January 2018, so it was a very long road to opening night.


The Visit was special because it was your first Broadway play. What made Frozen special for you?

It was magical in a very different way. Frozen was this global phenomenon and a mega-part of the cultural zeitgeist, so we were very aware of its potential to be big. To be a part of that, and be able to originate that…to be able to originate a part in a musical is the goal of any actor on Broadway. Frozen was my second Broadway play, so I was like, “How lucky can you get?”

John Riddle, Ben Crawford, and Meghan Picerno Bruce
Glikas/GettyEntertainment

Frozen was nominated for three Tony Awards. How does it feel to be a part of that?

It was so cool to build something from the ground up. I learned so much about show business, and about myself and about how to create a character. And then there’s all of the wonderful things that come with that, which are Broadway openings, press stuff, the buzz…and there’s really nothing better than being a part of a new production. It creates this incredible buzz in New York, so it was a very exciting time. I also had such a wonderful group of people to work with. I made some of my best friends working on that show. I worked on that show for about two-and-a-half years, so it was a big chunk of my life.


As if it couldn’t get any better, you landed the role of a lifetime in The Phantom of the Opera.

I’d auditioned for Phantom about ten times over the years and never got the job. My agent called me after this particular audition and said that it wasn’t going to go my way this time, either. I took the news in stride. A full month later my agent called me back and said, “Okay, there’s been a little twist. They actually do want you to come and do it.” There was no question in my mind. I couldn’t say ‘yes’ fast enough. Phantom had been a dream of mine my entire life. I couldn’t believe that it was actually happening. It was a wonderful, nostalgic moment.


How was Phantom different than anything else you’d done up to that point?

When you are replacing someone in a show, as was the case in Phantom, you rehearse for two weeks and then you open the following week. That was a very different experience from the first two Broadway shows that I did, when I had the luxury of rehearsing for a longer period of time. You are the guy in something new. You are creating the character, and there aren’t any expectations because no one has seen the show before. With Phantom, I was coming in to replace one of my buddies, Jay Johnson, who was playing the part before me. It’s sort of like, “Tag, you’re out,” and you take over where he left off. There’s no pomp and circumstance.

Tony Awards After Party

How much rehearsal time to you get when you join a show in progress?

It was an interesting experience. When you are replacing someone, you don’t rehearse with the cast until the night you do it. I rehearsed with the dance captain and a stage manager for two weeks, and then I had one little rehearsal with everybody. My first show was on a Monday night, and I sang one song with the orchestra a half hour before the show. I’d never done the show with any lighting, and I had worn the costumes only once. So, there was this sort of this wild moment like, “Wow, I’ve never really done this before, but I’m doing it tonight, on Broadway, in front of 1,700 people.”


Did you feel like you were prepared for Phantom?

There was a moment of doubt, but that was fleeting because I knew Phantom inside and out. I knew every word, and I had rehearsed on my own to fill out character, so I was fully prepared. It was a thrilling experience.


What was opening night like for you?

Before I went on that night, somebody reminded me to have a moment for myself, where I could just breathe and take in the fact that I’m going to act on Broadway. In the second act, there is a moment where Raul climbs this ladder and he’s about to jump off of the bridge. As I was climbing up that ladder I said to myself, “You’re in The Phantom of the Opera on Broadway.” It was an incredibly wonderful, magical moment…and then I went on the bridge and did the rest of the show. It was then that I truly realized I’d come full circle.


It’s not every day that your wildest dreams are realized.

I remember as a kid, my mom used to go to exercise class at a YMCA. She would bring me with her, and it was in some school where the auditorium and gymnasium were combined. The class would take place down on the gym floor and, for whatever reason, they would let me play on the stage. I would be back there by myself, opening up the curtains and playing with the lights while the exercise class was going on. I still can’t believe they let me do that, because I was so young [laughs]. I would stand on the stage and pretend that I was performing on a Broadway stage. That night at Phantom, I felt like that little kid again. It’s not lost on me how fortunate I have been. It’s a combination of a bit of hard work and determination, and getting over the heartbreaks of a unforgiving business. When you have those moments, that’s what makes it all worth it.


What’s your favorite thing to do when you arrive at the theatre before a show?

My favorite thing to do is going out and sitting in the empty house, or just standing on the stage and looking out before anybody is there. It feels like you have this power, knowing that you’re about to walk out on that stage as a different person, and all of these people are going to sit in the dark and listen to you and what you have to say. It feels a bit divine, and also like a bit of magic.


What’s it like to look out at the audience?

You can’t really see much when the lights come on – you can only see the first two or three rows – but it’s this wonderful thing of knowing that there are all of these people out there having an experience with you. Every single day is different, and that’s the thing that I love the most about theatre. Sometimes you will have these incredible audiences that are so in the moment with you, and sometimes you’ll have an audience where you wonder if they even want to be there. The curtain call is wonderful, because you can actually see some of their faces.

John Clayton Riddle

What’s the most interesting aspect of being a Broadway actor?

My friend used to describe what a strange feeling it is to be a Broadway actor, and I experience it almost every night when I go home. The show ends, and all of these strangers stand up and start clapping for you. Then you take your little bow and you walk off stage, and you go home and sit in your apartment all by yourself. It’s very pedestrian. It’s sort of a weird way to live your life, but I don’t think I could do anything else.


Final Question: If you could offer one piece of advice to other aspiring actors, what would that be?

Be true to yourself. There are so many people who want to act on Broadway. When I walk into an audition room, there are twelve other guys sitting in a row, all of them waiting to go into the audition. They are six-foot-two like me, they have brown hair like me, they sing like me, and they are great actors. When a director has twelve options that look the same, what is the one thing is going to make you stand out from everybody else? That can only come from within, from your soul and your being. The life that you live away from the theatre breathes life into who you are onstage. It’s those life experiences that attracts an audience to want to sit in the dark for two-and-a-half hours and hear what you have to say.

Written By: Michael D. McClellan |

At first blush, Peter Higgs and Alex Amancio have nothing in common. Higgs, the theoretical physicist who, during the 1960s, proposed the existence of the so-called “God Particle,” and later won the 2013 Nobel Prize after experiments at the Large Hadron Collider in Geneva, Switzerland, proved it true, owns neither a TV nor a mobile phone, and was 80 years old before he acquired a computer. Amancio, now the Chief Creative Officer and Founder at Reflector Entertainment, is one of the hottest guys in the entertainment universe, having served as creative director of the two most successful Assassin’s Creed video games, introduced the technology that brought Madonna to life in her groundbreaking, augmented reality performance at the 2019 Billboard Music Awards, and today is at the forefront of a revolution that is bending, stretching, twisting and upending the worlds of entertainment, pop culture, and tech. Common denominators? Is that even possible? Higgs has spent his life in pursuit of answers to some of physics’ most burning questions: Why did some particles acquire a mass just seconds after the Big Bang, allowing them to clump and coalesce into matter, forming things like stars, planets, and people? Why has our universe stuck around for billions of years, when it should have been a fleeting fireball, gone in an instant? Amancio’s universe, on the other hand, exists as an arras of pixels, with whole worlds created by teams of coders and right-brained creatives, all for the enjoyment of a rapidly growing fan base. It would seem that there’s little, if anything, connecting them.

Alex Amancio

And yet the two men are cut from the same cloth, kindred spirits if you will, one identifying the missing particle in the Standard Model, the other reshaping entertainment’s future with something called “Storyworlds” – an ever-expanding universe that tells stories across multiple platforms or media. Both deal in the currency of creation: Higgs for proving the existence of the omnipresent Higgs field, through which all mass is created; Amancio for interweaving narratives and characters across films, video games, novels, podcasts, comics, and beyond. Both, it turns out, are also modest to a fault. In fact, Britain’s most cherished scientist wasn’t home to take the call on the day of the Nobel announcement, and when a former neighbor stopped to congratulate him in the street, his first response was a puzzled, “What prize?” Embarrassed to be singled out from so many other deserving candidates, Higgs set off to Stockholm to receive his award, blinking in polite bewilderment as his admirers demanded a long-overdue knighthood. The Portuguese-born, Montréal-raised Amancio has been twice nominated by the prestigious Writer’s Guild of America, both times for his storytelling, and yet he’s far more comfortable talking about Unknown 9, Reflector’s maiden Storyworld, than anything to do with Alexandre Amancio.

Peter Higgs

“We’ve launched a novel trilogy, a comic book series, and a podcast for Unknown 9,” Amancio says. “We’re also developing a triple A video game, a television series, and loads of digital content. It’s an exciting time at Reflector.”

At some point in the not too distant future, the humble paths of Peter Higgs and Alex Amancio are destined to converge, and in a very real way. Quantum computing remains in its formative stages, but its potential to process data exponentially faster than traditional computers could bring about seismic shifts in everything from pharmaceutical research (Biogen has explored quantum-enabled molecule modeling) to finance (Citi and Goldman Sachs both invest in quantum). Naturally, gamers want to know if that outsize computing muscle will transform games, too.

“Quantum computing could certainly become the next frontier,” Amancio says. “There’s no question it has the potential to reshape the entire gaming experience, which makes it an exciting time to be in this business.”

Alex Amancio

Amancio and his team at Reflector will be well-positioned to leverage these new advances. The Storyworlds they create are each a unique intellectual property, each with unique entry points into the IP’s universe. This means that your favorite character might be the protagonist in the film, while playing a complimentary role in the video game – the stories are independent, but if you experience them all, they tell a broader narrative that expands the overall mythology. It’s up to you to decide the path that you take.

“The concept of transmedia has been around for quite a while,” he says, “but I don’t think anyone has done it quite the way that we do it.”

Take Unknown 9, for example.

Unknown 9
Courtesy Reflector Entertainment

Your entry point might be Unknown 9: Chapters, an immersive set of website puzzles in which players go through The Leap Year Society’s recruitment protocol to become Quaestors. Or you might decide to start with Unknown 9: Genesis, the first book in a novel trilogy by bestselling author Layton Green. Or you could opt for the comic book series, Unknown 9: Torment, following Jaden Crowe as he is inducted into a mysterious society and discovers his unbelievable destiny. Other entry points include podcasts, the upcoming video game, a feature film…all of it designed to be consumed in any order, a la carte with you deciding how far you want to go.

“That’s the beauty of IP,” Amancio says. “Every entry point brings with it a different perspective, enriching the overall story. If you consume only one platform – let’s say you just watch the film or you play the console game – you feel satisfied, because each is a closed loop. You have a beginning, a middle, and an ending. You experience it, and you complete the whole narrative. But for those who want more, how do you create narratives that enrich the fan experience? The idea of Storyworlds is to craft narratives where each one gives you a peek into a completely different perspective.”

~  ~  ~

If anyone is going to deliver on challenging the status quo, it’s Alexandre Amancio.

Just as Peter Higgs challenged the Standard Model with the discovery of the Higgs boson, Amancio is challenging traditional channels for consuming content. Instead of big companies pushing the content that people consume, such as on TV or in the theatre, for example, Storyworlds interweave a myriad of different producers around a single IP. The result is a democratized platform that is anything but cookie cutter.

“The world has shifted, right?” Amancio asks rhetorically. “Look at the movie industry, even before COVID hit. They were already looking back and asking, ‘Where are the fans? Where are the lines at theaters?’ People aren’t consuming film anymore, at least not in the traditional sense.”

Amancio’s Storyworld epiphany has its genesis in his work at Ubisoft, where he helmed two of the most successful titles in the Assassin’s Creed universe: Assassin’s Creed: Revelations, and Assassin’s Creed Unity. Those experiences convinced him that developing an IP and delivering its content across multiple platforms was the way to go.

Courtesy Ubisoft

Consider Unity.

You play as Arno, a native Frenchman who was born in Versailles to an Assassin father. You’re dropped into Paris, circa 1798, during the French Revolution. The streets are filthy with mud and blood, the air thick with gunpowder smoke. The citizens are starving. The guillotines are doing a brisk business. You play to expose the true powers behind the Revolution. You explore the city, and scale towers to unlock missions. There’s plenty of jumping and stabbing to be had.

When you have a game this rich, it begs for other story streams. Amancio took this with him to Reflector, hell-bent on creating ubiquitous IPs that run the gamut, from social media to gaming consoles to streaming services and back again. Books. Graphic novels. Podcasts. RPG’s. Anime.

Unknown 9 is just the beginning.

Amancio and his Reflector team have other Storyworlds in the works.

Like Peter Higgs, Godfather of the God Particle, it’s all about the creation.

Let’s walk it back to the beginning. Please tell me a little about your childhood – where did you get your insatiable curiosity?

I was actually born in Portugal, which is a southern European country on the Iberian Peninsula, bordering Spain. I didn’t live there long, because my parents moved to Montréal, Canada, when I was a little over three years old. I grew up in a French-speaking city, but my first language is Portuguese. I had to learn French for the first time when I was introduced to school – I actually still remember being 5 years old and not understanding a word that the people were saying, so I had to pick it up as I went. My dad was always of the mindset that we would speak Portuguese at home. That way I would be able to keep that language. He knew that I would be learning French at school, so the other decision that he made was that we would watch TV and movies in English. I think that having been plunged into a lot of different languages and a lot of different cultures at a very early age is probably what formatted my brain the way that it is now. I feel like it helped to develop my creative side. I like solving problems, I like coming up with stuff, and I like to learn. So a very healthy curiosity is part of my DNA. I can’t even imagine not learning. So yes, I really think that being plunged into the unknown from a very young age is what probably what drove me to become this way.

Alex Amancio

You are an awarding-winning writer and director of the iconic Assassin’s Creed video game series. Please tell me about your first major effort, Assassin’s Creed: Revelations.

Both of these projects were extremely important in my creative path. Assassin’s Creed: Revelations was my first project as Creative Director, and it was released in November, 2011. This title was the first where I was really helming the creative vision on the project. It was quite a tough one because I had two major challenges: First, we had to create a brand-new Assassin’s Creed team. That was very challenging in itself. Then, we had to deliver this game in a record amount of time. I think we delivered it in 10 months. What I learned from that experience are three things: You need to have a clear vision from the start; you need to believe in that vision enough to be able to hold onto it no matter what the obstacles in your path; and you need to be smart enough to be flexible in the sense that, there may be times where adapting the vision might get you closer to the final vision than if you had held onto every detail. So, by having that sort of rigidity for certain things, and as well as having the flexibility to deal with problems as they arise, we were able to move forward with belief that what we had from seed was good. All of that stuff I absorbed in that project on the fly. It was really a trial by fire.

From a storytelling standpoint, Revelations was about an aging hero who, for the first time in his life, had to take a step back and look at his life. What was he actually fighting for? What does he want his life to be about? Should he continue on this course, or should he just live for himself? It was also an amazing opportunity to connect two of the most iconic heroes of the franchise –Altaïr Ibn-La’Ahad, who is the protagonist in the first game, and Ezio, who ended up becoming the star of the franchise. It was exciting to have them both in the same game, and to be able to create a parallel or a mirror with both of their lives, with two ways that a hero’s life could potentially go. So, Revelations was a very cool project for all of those reasons. I’m very proud of how we were able to overcome all of the challenges, and also proud of the depth of the narrative that we were able to craft.

Assassin’s Creed: Revelations
Courtesy Ubisoft

Let’s fast-forward to the fall of 2014, and the release of Assassin’s Creed Unity.

Assassins Creed Unity represented another significant challenge, but we had one big advantage that we didn’t have with Revelations, and that was a lot of time. We also had the biggest team that we had ever assembled for a project. It was about 1,000 people in total. We had 10 studios collaborating together on one single project across several different countries and three continents, from Asia to Europe to America, so it was a very ambitious game.


Unity represented a quantum leap in gaming.

Unity was also based on the AnvilNext 2.0 game engine. Because Unity was the first next-generation title that we were going to deliver using this engine, it was all about how much could we push this new technology – and not just the visuals. We wanted to see what kind of storytelling mechanisms we could push, using the raw power that was suddenly available to us. So we created the biggest city that we had ever created for an Assassin’s Creed game. It was actually to scale; in the previous Assassin’s Creed titles, the houses were actually smaller than in reality. So, if you were able to go into a house, you would immediately realize that things like doorways would be much smaller. For Unity, almost all of the houses could be entered, so they had to be full-scale. We essentially recreated Paris, not as it is today, but as it was in the Middle Ages, and we did it to scale.

The characters were the next logical step in our development process. The thought being, if we create a city that looks and feels more realistic than ever, then that city is going to have a jarring effect if it feels empty. Up until that point, we couldn’t typically have any more than 10-20 characters in a game. We developed a tech that allowed us to have more than 10,000 people, which, for the first time, really allowed us to populate a city as it should be populated. The beauty of these characters is that, if you interact with them, they react like real characters. That advancement really contributed to making the city feel alive and real.


You’ve been twice nominated by the prestigious Writer’s Guild of America.

When I look at the other people that were nominated in that category, these are people that I admire greatly, and whose work I also admire. Just being nominated, and being in the same category as them, is a tremendous honor for me. I’m quite humbled by it, actually.

Genesis – One of many entry points into the Unknown 9 universe
Courtesy Reflector Entertainment

You’re a born storyteller.

Storytelling is something that I’ve been passionate about my entire life. I talk about technology and all of that stuff, but in reality, these are all just levers. They are devices that allow us to tell stories. Finding new and innovative ways of telling stories is what I’m in this for, and gaming is the perfect marriage of technology and storytelling. It’s what stimulates me. It’s what motivates me.

It’s an exciting time, because I think that video games open the door to a completely new kind of storytelling. When the film industry was in its nascent stages, it used a lot of the language and mechanics of theater. Then, we started understanding how film could be editing, allowing us to jump cut, flashback, and change locations very quickly. That sort of vernacular was born of experience with the medium. It took years and decades to master. In the video game world, we’re still in that nascent stage. We’re still discovering, every day, every year, new ways to push the boundaries of storytelling within those interactive universes that we create.


From what I’ve ready, you’re into theoretical physics.

Yes [laughs]. My initial path was science. Physics has always been my passion, and I think theoretical physics is as close to creation as science can get. If you look at those Prince Theories in terms of how the very small things in our universe work, it seems to be subjective in the sense that the universe seems to react to the observer. When you start getting into that stuff, you really start getting very close to how video games function. Maybe that’s part of the subconscious reason that I gravitated towards video games.

Torment – One of many entry points into the Unknown 9 universe
Courtesy Reflector Entertainment

You’re now the CEO Reflector Entertainment. Storyworlds are at the heart of your new company.

Reflector was born of certain ideas that I started having when I was at Ubisoft. One thing I realized while working on the Assassin’s Creed universe was that the mythology we were building, and the world that we were creating, transcended the video game medium. So, while I was helming both Revelations and Unity,a lot of my time and attention was focused on the novels and the comic books that were being produced. This work was being done with an internal team that we called the IP Team. As we fleshed these out, it was really important to me that the stories weren’t just redundant stories, or simply an adaptation of the video game story. We wanted stories that transcended the video game – maybe from a different angle, or a different character’s perspective, or maybe even a portion of the story that wasn’t necessarily told within the game. So, instead of having the typical ancillary novels for Assassin’s Creed: Revelations, we actually had two novels that, instead of being about the story of the game, were actually prequels. They were the stories of the two main protagonists, and how they got to where they are in the game. In doing so, the novels gave audiences a glimpse into the psyche of these characters. They also fleshed out their backstories, and dived into other important characters that gravitated around them. It was the same thing when it came to the comic books. They weren’t about the game, they were about different things. They were connected to the game through some artifacts, or some side characters. I really felt that this was, in itself, a new form of storytelling.

Storyworld Development
Courtesy Reflector Entertainment

The storytelling landscape has changed. Would you consider this a paradigm shift?

In a very real sense, yes. I looked at what people were doing 30 years ago. They used to say, “‘I’m a film fan,’ or, ‘I’m a novel fan,’ or, ‘I’m a comic book fan.’ But today, people are far more likely to compare themselves to an IP. Today, they’re a Harry Potter fan. Or a Star Wars fan. Or a Lord of the Rings fan. Which means that they consume that world through multiple platforms – through films, through books, through comics, and through video games.


Does Reflector fill a niche, or is it leading the way in this bigger transformation?

When I started Reflector, I felt that, even though consumers have the evolved towards this way of consuming content, companies had not. Companies still viewed themselves through the lens of what they sold. I felt that this was, in a lot of ways, very similar to the mistake made by Kodak, where Kodak went from being the first, most valuable company in the world in terms of film and pictures, to being bankrupt within a very short amount of time. The reason this happened was because of digital photography. Digital photography essentially made film obsolete. The irony is that digital photography was actually developed by the R&D department at Kodak. They patented the chip that is actually able to transfer images into digital pictures, but then they sold it off. Why? Because it wasn’t part of their main revenue stream, which was film-based cameras. This was the 1970s, when 85% of the cameras purchased were Kodak cameras, and 90% of the film purchased was Kodak film. If Kodak had chosen to identify themselves not as a film company, but as an image company, or a memory company, they would likely still be the 800-pound gorilla in an industry that today is dominated by others. If they had evolved toward digital photography, they might also be making all the stuff that we take for granted today, things like Photoshop, smartphone cameras, and the like.


It seems like a common mistake that doom a lot of companies.

The same thing happened to Blockbuster. Blockbuster should’ve been about getting entertainment to people wherever they were, but they forgot about that. Instead, they were all about brick-and-mortar stores that rented out cassettes and DVDs. The same thing happened to them. Had they aligned themselves properly, they could have become Netflix.


Do you see the same potential for this cycle repeating itself in the entertainment space?

Very much so. Who knows if the traditional film industry, which has focused on movies being released to theatres first, is going to survive COVID, much less the transformation it has been going through in the past decade. The one thing I know for sure is that people are always going to consume audio and visual experiences. So, if companies sort of view themselves as producers of media, if they see themselves as creators of worlds and characters, then maybe that would open new doors.

Reflector values small teams of passionate individuals
Courtesy Reflector Entertainment

Reflector is platform agnostic, with something you call “Storyworlds” at the center. Not the other way around, where channels drive the creativity.

That is essentially the concept we developed while working on Assassin’s Creed, and the motivating factor that led me to create Reflector Entertainment. Reflector is precisely as you describe: It’s a company that creates worlds that we call Storyworlds, which we then deploy them across media. One product is no more important than the other. Of course we have our revenue streams, and we have certain products and certain media that we don’t think will make money, but we still believe that these  are good vectors for telling stories, and that they enrich the overall IP. These products bring value to the universe that we are creating, whether or not they make money.


What’s going on at Reflector right now?

We’re busy creating our very first Storyworld, which is called Unknown 9. Unknown 9 is a very ambitious universe that we’ve crafted, which is something that I’ve built around an old East Indian mythology. Right now we are busy creating a novel trilogy, a comic book series, a podcast series, and a video game. We’re also developing a film, as well as loads of digital content. And we’re developing an entire digital platform that will host it all.


Please tell me about the teams that you have at Reflector. Are teams critical to the success of these Storyworlds?

That’s an excellent question, because what we do is ultimately all about the people. IP is all about ideas, right? Reflector is built on what comes out of people’s minds. The critical thing is finding the best talent all over the world. I think that one thing that was really important for Reflector from the beginning is that, yeah, we’re based in Montréal, and we have an amazing talent pool of people that are expert video game developers, but we are not limited to that, right? We will find the best possible collaborators, wherever they are. For this reason, we do work with a lot of people that are remote. For example, some of our authors are in Europe, and some of them are in the United States, so the idea of finding the right collaborators is the most critical element.

Another important part of team development is creating a healthy mix of veterans and up-and-coming talent. You’re reassured by bringing in established talent with proven track records, people that you can judge by their work and the projects that they’ve already been through. The newcomers bring fresh ideas and perspectives. It allows us to counterbalance our experienced talent that with the young, up-and-comers that still have a lot of stars in their eyes and think that they can do the impossible. I think it not only rejuvenates the veterans, it also benefits the newcomers, because they benefit from working with veterans who have years of knowledge and expertise. It’s a very symbiotic relationship. This also helps ensure an amazing level of diversity.

Teamwork is essential to success at Reflector
Courtesy Reflector Entertainment

How much creative freedom are they given?

Once you get the right people, you can give them a sandbox and let them create. You have to make sure that everything still fits together, and that everything still lines up, but you have to give people the creative freedom that will allow them to shine. When people feel that they’re trusted and have the freedom to express themselves, I think that they will do their best work and transcend even what they thought was possible. For those reasons, trust, creativity, and respect are the pillars that make up Reflector.


Do you see yourself as the conductor of an orchestra?

I think that that is a great analogy. An orchestra has its sections – you have your star violinist in the first chair, and then there are other very talented violinists occupying the other chairs in that section – and these sections have to be perfectly in concert with the other sections in order for the symphony to sound its best. It’s the conductor’s job to unify performers, set the tempo, and control the interpretation and pacing of the music. That’s really what my job is at Reflector. It’s a great analogy.


Creativity output isn’t the same as mass-producing widgets. Do you have to keep that in mind, even with deadlines looming?

Yes, absolutely. Placing undo stress on someone often makes them less creative, so you have to balance the need to finish something on time with the need to get the most out of your team creatively. You have to keep in mind that creativity isn’t something you produce by flipping a switch. Constant, undo pressure can lead to burnout and a loss of creativity. I want my teams to enjoy their work, whether they are developing a book, a video game, or a comic. Passionate, engaged, and motivated teams can achieve far more than the work given to them.


The Assassin’s Creed titles that you helmed at Ubisoft are known for their quality. Now that you’re at Reflector, how do you maintain that same focus on excellence?

It’s important to keep in mind that excellence is something that is very fleeting. It’s something that is almost intangible – you can chase after it, but you never catch it. If you are lucky, and if you chase it with enough passion, energy, and temerity, then I think it’s something that you can sort of touch the edge of. Sometimes you do, and sometimes you don’t, but what’s most important is the chase. When I look around this industry, I think a lot of products have become just that – products. In many cases they are good enough, but they don’t exceed expectations. At Reflector, we want to produce transcendent work. I think can only be achieved when you are truly in the pursuit of excellence.


Final Question: If you had one piece of advice for other aspiring creatives, what would that be?

If you are able to keep that sacred fire kindled, and if you have in your mind the that your work is going to be a lifelong pursuit, then I think it’s possible to have long and successful career doing what you love.

Alex Amancio

Written By: Michael D. McClellan |

Michael Lombardi is used to laying it all on the line. Whether charging into a burning building as firefighter Mike Silletti in the critically acclaimed FX series Rescue Me, or rocking out as the lead singer for Apache Stone, the ruggedly handsome multihyphenate has built his career by going full throttle. His latest project – as a producer and star of the heart-wrenching Sno Babies, which depicts the grim realities of addiction and its effect on a middle class town – brings into full repose this unmitigable fact: The opioid epidemic in the United States is no longer relegated to places like Atlanta’s Bluff neighborhood, notorious for its gangs and its open air heroin market, where dealers swarm unfamiliar cars looking for new customers. Opioids have rolled through Middle America, decimating entire towns and snuffing out some of our best and brightest, these drugs omnipotent in their reach and godlike in their sway over the addicted.

Into this crisis steps Lombardi, the creative force behind the first feature from Better Noise Films, a new venture from entertainment mogul Allen Kovac. Together, Lombardi and Kovac – whose storied career includes managing such artists as Bee Gee’s, Luther Vandross, Blondie, Meatloaf, Mötley Crüe, and The Cranberries – have crafted a gritty, character-driven film that peers voyeuristically into the descent of Kristen, the quintessential girl next door whose addiction starts with one oxy pill.


“The film is about a beautiful young girl from a very well-to-do family, a high schooler with the brightest future in the world ahead of her,” Lombardi says. “She has the full support of her parents, who have hired an SAT tutor and who dream of their daughter going to a great school like Princeton or Harvard. All of that changes when she goes to party and she’s introduced to an opioid by an injured football player. From that moment forward, this bright, rising star who is so full of potential morphs into someone quite different. Sno Babies shows us how her life spirals out of control after that dark turn, so the film is really about her demise.”

Directed by talented filmmaker Bridget Smith, Sno Babies is fictional only in the sense that the characters are representative of what’s happening in towns across the country. Smith’s research, which includes time spent with several current and recovering addicts, gives Sno Babies serious street cred. Visiting the Philly neighborhood of Kensington, the largest open-air narcotics market for heroin on the East Coast, provided Smith with a glimpse into the abyss: Dealers out in the open, calling out brand names, some even handing out free samples; addicts injecting heroin needles into their arms, their necks, and the skin between their toes; zombies everywhere, some of them limp and nodding off, others laying on the ground looking dead.

Smith walks down this dark road with Kristen, brilliantly played by relative newcomer Katie Kelly. We can’t help but ache for her character, from an early scene when Kristen is violated at a party, right through to the closing credits. The critics are going to love Kelly’s performance. Audiences will be chillingly reminded how one bad decision can change everything.

Katie Kelly and Paola Andino – Photo Courtesy Rogers & Cowan PMK

“Bridget spent a lot of time with both young co-stars, Katie Kelly and Paola Andino, before shooting this film,” Lombardi says. “Bridget is a wonderful director, and she’s also naturally warm and supportive. I think these were critical elements when it came to making this film, because they were willing to take that risk with her. If you trust the director, then you are willing to go there. Bridget really nurtured these two young ladies, earned their trust, and got the best performances out of them as a result.”

None of this would have been possible without the one-two punch of Lombardi and Kovac. Sno Babies is a product of their shared vision, Lombardi smitten by Mike Walsh’s script and Kovac drawn in by the subject matter.

“Allen continues to put his time, energy, and money into fighting Substance Abuse Disorder, especially where artists and actors are concerned,” Lombardi says. “We’re losing talents like Prince, Philip Seymour Hoffman, and Heath Ledger to this epidemic. Allen is doing everything he can to stem the tide.”

For his part, Lombardi continues to lay it on the line. He’s now the Vice President of Production for Better Noise Films, and will star in the company’s second major release, The Retaliators, scheduled to drop in 2021. The William Esper grad is a dad now, a tennis fanatic, and a hard rocker who still jams onstage with his band. His 93-episode run on Rescue Me continues to open doors to new opportunities. Sno Babies is just scratching the surface.

“This is a phenomenal film with a powerful message,” Lombardi says. “I’m very proud of the way it turned out, and I hope we’ve done our small part in this battle against the opioid crisis.”

Sno Babies will be released on Sept. 29.

What attracted you to the script?

In part because there’s a stereotype that still exists in people’s minds. There are a lot of people who still think that opioid and heroin addicts are only those who are homeless and living on the street. I was just as guilty of that same false judgment at times, because, as a young man, that was what I saw. Everything is different today. This epidemic isn’t confined to the inner city. It’s affecting every corner of the world in which we live. It has forced us to reconsider every assumption we’ve ever made about addiction. These are real lives being destroyed – human beings that have a mother, a father, a brother, a sister, a home. The threat is real, it’s unprecedented, and it can literally affect anyone. What I loved when I read the script is this: Here’s a young girl who you would think this could never happen to, not in a million years. She has so much going for her; she’s smart, attractive, and popular…and yet one bad decision changes the trajectory of her life forever. It is quite a journey, and it gets dark at times, but I don’t think that there is any other way to tell the story of this horrible crisis.


Did you start out as a creative producer on Sno Babies?

I got into this film as an actor first, and then ended up as a producer. I took the role because I really enjoyed the script, and because it was being shot in Philadelphia. My character and my storyline weaves in and out of the two high school girls’ lives who are the center of this film. He certainly crosses roads throughout – in in a big way – as the film progresses.


How did you meet Allen Kovac?

Our kids go to school together in Connecticut. I’ve had several bands, and had a record deal back in the day with MySpace Records, so we had a natural connection because of music. Then, on the acting side, for seven seasons I was a series regular on a television show called Rescue Me. My band was actually written into that show, so there was that hook as well.

We met at a charity event that I did at our kids’ school. My band performed, and I hosted it like a late night show – I even had an opening monologue [laughs]. We had this shared a love of music, and he knew that I was a musician and an actor, so we hit it off immediately. At some point that evening he said, ‘Hey, maybe we can get involved in a film together some day.’ If you know Allen, when he says something he means it. He also talked about his other passion, which was bringing art education to the kids in our small town. He felt that the kids growing up there weren’t exposed to a ton of art, and thought that it might be a nice opportunity to start an internship program tailored to the arts. That way kids wouldn’t have to travel to New York City or other places for that kind of exposure. We just kept throwing ideas around like that, and I could tell that Allen had an open mind about a lot of things. I quickly recognized that he was the kind of guy that I could work with.

Allen Kovac – Courtesy of Eleven Seven Label Group

How did Allen become involved in Sno Babies?

Allen already had a long and successful career managing acts like the Bee Gees, Blondie, and Mötley Crüe. Then, in 2006, he started Better Noise Music, which became an immediate success. Mötley Crüe, Five Finger Death Punch, and The HU are part of Better Noise label today. His next move was to jump into film and original content by starting Better Noise Films, which is part of the Better Noise Entertainment shingle.

Well, I happened to be at dinner one night with Allen and [Mötley Crüe bassist] Nikki Sixx, and they were talking about the heroin epidemic and this opioid crisis. I was like, ‘Wow, I’m doing a film about this exact subject matter!’ So I told Allen about Sno Babies. We talked a little bit and then he said, ‘Look, come over to the house on Sunday and let’s talk some more about this project.’

I went over to his house, and we chatted for close to four hours in his den. The guy just works so hard – his little boy had to come in at one point and say, ‘Dad, let’s go. It’s Sunday.’ [Laughs.] He sat with me and I told him all about the film. He had so much interest in it – and so much passion for it – that I could tell that he was all in. That really jumpstarted where we are today. I got a sizzle reel together for him, and then, after several meetings and many months of consideration, Allen ended up selecting this small, independent film to be the first project in the Better Noise catalog. Not long after that I was asked to come onboard as the Vice President of Production. So that’s basically how we started Better Noise Films, and how Sno Babies became our venture’s first movie.


How hands-on was Allen?

Allen immediately rolled up his sleeves and immersed himself in the writing, the rewrites, the pick-up shots, the reshoots, and a lot of different things in order to help the story crystalize and deliver its message, which is deeply personal to both Allen and Nikki Sixx.


Allen Kovac has long believed that the industry needs to better support artists, helping them to maintain their health and take responsibility for their “bad deeds.” This film seems to fall in line with that philosophy.

Very much so, and that is such a great point. The mission of the film is to save lives. In fact, both Allen and Nikki Sixx are so passionate about this cause and hold it so close to their hearts that Better Noise Films will be donating its share of the profits to the Global Recovery Initiatives Foundation, where both men are new board members. All of the artists’ royalties from the soundtrack are also being donated to the fund, and Allen is going to match their contributions. The soundtrack includes two tracks from SIXX:A.M., and Top 10 hits from Country/Rock star Cory Marks (Outlaws & Outsiders) and from chart toppers Bad Wolves (the #1 hit Sober). There’s also new music from Eva Under Fire, From Ashes to New, and Escape The Fate.


The message wrapped inside of Sno Babies is indeed powerful stuff.

People can look at this film and say that it’s Hollywood, that it’s fiction, that it’s just a made up storyline with made up characters who aren’t real addicts. Sno Babies is a film based on facts. The writer, Michael Walsh, has really done his research on the subject matter. The thing is, this film is a representation of what is really going on in our country. The fabric of small towns is being torn apart by this crisis, and promising young lives are being destroyed every single day.


You don’t have to look very far to find someone who has been touched by the opioid epidemic.

There is a very small town in Connecticut, and every single person that I’ve spoken to in that town has been affected by this crisis in some way. Whether it’s an aunt, an uncle, a brother, a sister, a parent, or a friend…everyone you talk to has a story. I was having a conversation with the high school ice hockey coach in this small town, and he told me that one of his players died of a heroin overdose at home, in his own bedroom. This is happening in Middle Class America. This is happening to kids living in good homes with good, hardworking parents. That’s the other thing I wanted to express to you about this movie and why it appealed to me. The parents care. They care so much, but they are working all of the time in order to provide for their families. Because they’re not as connected, things like this slip right under their noses.


The film really makes that point so well. So many of these victims come from loving homes.

That is so very true. You can’t watch the movie and not get it. The parents are extremely busy with work. They are under financial stress, and they are trying their best to provide for their two daughters. The mother’s boss is putting pressure on her to meet quota, which causes stress on the marriage, which in turn is another reason the warning signs are missed.


Let’s talk about the cast, specifically the two leads.

Sno Babies is a film that’s completely character-driven. The lead of the film is a girl named Katie Kelly. I think she is going to break out from this film. She hasn’t done a ton before this, but her work in the film is really spectacular. You can’t take your eyes off of her, from a promising beginning through her descent into darkness. Her best friend in the film is Hannah, played by Paola Andino. Paola is very young, but she’s done a lot. She was on was on a Nickelodeon show, Every Witch Way, for a long time.

What impressed me the most about these two young ladies was their dedication to the script and their work ethic. The subject matter is very intense, and the script is dark. These two characters go on a journey together, and I have to say, I was so impressed with how Katie and Paola jumped off that cliff as actors. And then, when I saw the rough cuts, I was blown away. They are both fantastic. They carry the film. Without them, we wouldn’t be talking right now. They are so good, and they really tell the story beautifully.

Bridget Smith, Katie Kelly, and Paola Andino

Better Noise Films has several other projects in the works. Please tell me about The Retaliators.

I brought the script to Allen and he really liked it. It’s a great script – it’s unique in that it’s a psychological thriller with horror elements and heart. It touches upon morality. Religion. Justice. Like Sno Babies, this film is character-driven. Bridget is actually co-directing this film with Samuel Gonzalez, Jr., which makes for a great pairing: Bridget is such a wonderful storyteller, and she relates so well to the characters, and Samuel Gonzalez brings such great skill as a director of thrillers and horror. He is so stylized in visual – his shots are incredible. His work is David Fincher-esque. So, the two of them really complement each other. It’s not like one of them is stronger than the other. The combination of them both in this film is spectacular.


Where did you find the script for The Retaliators?

It goes back to when I had my record deal. I used to write with these two brothers, Darren and Jeff Allen Geare, and we became friends. I hadn’t spoken to them in a while, but I needed some help with a song that I’d written for that charity event, a song called Heaven and Hell Collide. So I called them up and we started talking about all of the scripts that they had been writing over the past several years, and one of them in particular caught my attention. I immediately asked them to send it to me, and that’s how I found The Retaliators.


What does the cast look like for this film?

It stars Marc Menchaca from Ozark and Stephen King’s The Outsider. We also have Joseph Gatt, who is a veteran actor who had a really nice role in the show Banshee Origins, as well as roles in Game of Thrones and Tim Burton’s Dumbo. So he’s been around, and he’s fantastic in it.

Here’s the wonderful thing: The musicians that we were able to use for the Sno Babies soundtrack, we were also able to put them into cameo roles in this film. I’m really proud to say that it is not gratuitous in any manner. If you were watching the movie, and if you didn’t know they were musicians, you would think that they were actors. Five Finger Death Punch plays a motorcycle gang, and you couldn’t cast better actors to play the part. They are fantastic in it. I could go on and on. The musicians also came ready to play. They were prepared, and they brought it big, every one of them. So they were phenomenal with their cameo roles, as well as supporting the soundtrack for the that movie.


Let’s talk about Michael Lombardi. You attended the prestigious William Esper Studio in New York. There have been some notable alumni go through that program, including Jeff Goldblum, Patricia Heaton, and Larry David.

Another great – and I love this guy – Sam Rockwell went to Esper. I love that school so much. It was such a wonderful foundation for me. Marc Menchaca, who is one of the leads in The Retaliators with me, is also an Esper grad. He and I have a lot of great scenes together in that film, which is another reason I can’t wait for it to come out. Esper was really special. It’s an actor’s school, in that it’s all about the work.

Michael Lombardi – Rescue Me – Photo Courtesy FX

You were a musician at the time, but you transitioned over to acting.

I was a young guy in New York City, playing in several bands and pursuing my career as a musician. Then, one summer, I took an acting class at William Esper. It was an intro class, and I really fell in love with acting. Not long after that I started to produce small plays. One of them was John Patrick Shanley’s Danny in the Deep Blue Sea. It’s an intense, two-person play. We did it in a small little theater, with barely 100 people in the audience. That play was as if you were looking through a window into someone’s life, but you shouldn’t be watching. Such a raw story.

I enrolled at William Esper not long after that and went there for two years. From there I landed my first professional acting gig, as a bartender on Saturday Night Live. Kate Hudson and Radiohead were the guests, so that was really cool. I got to watch Radiohead rehearse, which was an awesome experience because of my love for music.


And then you landed a pivotal role on the short-lived ABC crime comedy The Job.

I played ‘Manuel the Cabana Boy’ on an episode called The Vacation [laughs]. That happened because I met a guy named Denis Leary, and we became friends. One day, he was like, ‘Mikey, here, read this,’ and he threw me the script to a show called Rescue Me. I  went in and auditioned for Sony, Fox, and FX, and ended up getting the part.


You worked with Denis Leary on a mockumentary just before joining him on Rescue Me.

It was a Comedy Central show called Project Searchlight. This show was basically a spoof on Project Greenlight, which was created by Ben Affleck and Matt Damon to give first-time filmmakers the chance to direct a feature film. I played a young guy who gets to make his own TV show, but everything falls apart. It was really funny. Every single thing that could go wrong goes wrong.

Michael Lombardi

Rescue Me is the show that really put you on the map.

Absolutely. I read for Rescue Me and got the part, and then I went on a seven year, 100-episode journey as a series regular. It was life-changing. Looking back, I realize now how much I learned from Denis. He was not only the star of Rescue Me, but he was also the producer and co-creator of the show. Being around him on that show for seven years, I learned so much that has come into play for me now at this point in my career. It helped prepare me for my role with Better Noise Films, and my new life as a producer. I think you’ll see the results with Sno Babies. It’s a great film with an important message.